NEW YORK, Nov. 8, 2018 /PRNewswire-PRWeb/ -- In the midst
of several cancer awareness events this fall, Mediaplanet has
recently launched its September edition of "Future of Cancer
Care."
This year, an estimated 1,735,350 new cases of cancer will be
diagnosed in the United States,
and 609,640 people will die from the disease. Yet it is also the
year in which a collective hope for a cure is stronger than ever,
making it an exciting time in cancer treatment innovation. Between
advancements in pharmaceutical research boosting disease-specific
drug approvals and the growing industry of personalized medicine, a
collective hope for a cure is stronger than ever. In response, this
campaign will give healthcare professionals and patients the power
of knowledge to manage their own healthcare and most importantly
understand the current, most effective diagnosis and treatment
options leading to a cure, both on a personal and global level.
The print component of "Future of Cancer Care" is distributed
within today's edition of USA
Today in New York, Boston, Chicago, Los
Angeles, Houston,
South Florida, and Washington DC/Baltimore markets, with a circulation of
approximately 250,000 copies and an estimated readership of
750,000. The digital component is distributed nationally, through a
vast social media strategy, and across a network of top news sites
and partner outlets. To explore the digital version of the campaign
and more stories, click here.
Leading the charge in inspiring patients, families, and
healthcare professionals are cover story Joe and Jill Biden, who are the faces and of the
independent nonprofit, the Biden Cancer Initiative, whose mission
is to drive progress in cancer prevention, detection, diagnosis,
research and care.
Former Vice President Biden stresses the importance of staying
informed about the latest developments in cancer treatment and
research given his eldest son Beau's battle with an aggressive form
of brain cancer. "When my son was diagnosed with stage IV
glioblastoma, I did what any parent or loved one would do – I tried
to learn as much as I could about the disease he was facing," says
Biden.
Joe and Dr. Jill Biden started
the Biden Cancer Initiative to help families do just this and are
calling on cancer organizations nationwide to hold their own
community summits during their first ever Biden Cancer Summit on
September 21, 2018. Dr. Jill Biden stresses that, "Too many families in
every corner of the world are grappling with the realities of
cancer – let us show them that we are in this together."
This campaign was made possible with the support of the Biden
Cancer Initiative, ASCO, Stand Up to Cancer, ASTRO, Tesaro, Iovance
Biotherapeutics, Varian, National Ovarian Cancer Coalition,
National Cancer Institute, IBA Worldwide, City of Hope, American
Cancer Society Action Network, American Association for Cancer
Research, Inova Health, Prostate
Cancer Foundation, Cancer Support Community, Cancer and Careers,
Baptist Health, Wills Eye Hospital, National Cancer Registrars
Association, Breast Cancer Research Foundation, Prostate Cancer
Foundation, Personalized Medicine Coalition, Association of
Community Cancer Centers, Society for Surgical Oncology, and many
more!
About Mediaplanet
Mediaplanet specializes in the creation of content marketing
campaigns covering a variety of industries. We tell meaningful
stories that educate our audience and position our clients as
solution providers. Our unique ability to pair the right leaders
with the right readers, through the right platforms, has made
Mediaplanet a global content marketing powerhouse. Our
award-winning stories have won the hearts of countless readers
while serving as a valuable platform for brands and their missions.
Just call us storytellers with a purpose. Please visit
http://www.mediaplanet.com for more on who we are and what we
do.
Press Contact:
Victoria Borkowski
victoria.borkowski@mediaplanet.com
Phone: (646) 755-7949
SOURCE Mediaplanet