Media Alert: Adobe Advertising Cloud Brings Sensei Power to Search Advertising
March 07 2018 - 9:00AM
Business Wire
Updated UI and AI Features Powered by Adobe Sensei Boost ROI
for Advertisers
Search advertisers face increased complexity in planning and
optimizing campaigns. Billions of data points and decisions inform
a typical search campaign, from thousands of keywords across
multiple properties to targeting parameters like audience, device,
geography, time of day and more. It’s impossible for humans to sift
through all that data and make optimal decisions on budget
allocation and bid optimization to get the best possible
results.
To address these challenges, Adobe (Nasdaq:ADBE) today
introduced new Adobe Advertising Cloud Search with easy-to-use
workflows, unique data access and artificial intelligence
(AI). Part of Adobe Experience Cloud, the offering is designed to
save advertisers time and increase ROI.
Adobe Advertising Cloud Search is simplifying the process for
using audience targeting in search marketing. The advancements are
the first in the industry to couple audiences from a leading
marketing technology stack, Adobe Experience Cloud, with AI and
machine learning to drive higher returns for advertisers. Adobe
Sensei, the company’s AI and machine learning framework, is at the
center of new optimization capabilities. With granular engagement
metrics from Adobe Analytics, as well as audiences from Adobe
Audience Manager and Adobe Campaign readily available, Adobe
Advertising Cloud Search leverages Adobe Sensei to inform bid
optimization, simulations and forecasting decisions.
Adobe Advertising Cloud Search also features a new user
interface (UI), built from the ground up to ensure ease-of-use and
make workflows more efficient and effective. Updates include an
array of new bulk-edit features, including the ability to
copy-and-paste directly from the UI into Microsoft Excel – and vice
versa – with changes reflected immediately. Advertisers can also
quickly search, navigate and organize complex campaigns for faster
management. Finally, customized reporting filters and columns help
to simplify complex data to speed decision-making.
In optimizing campaigns, Adobe Sensei scans for discrepancies
between modeled and actual performance, automatically adjusting
keyword bids multiple times per day to maximize returns. Adobe
Advertising Cloud Search delivers this optimization with the
highest level of transparency of any search platform. Advertisers
have complete visibility into forecast models and their accuracy,
with reports available at any time for advertisers to drill into
click, cost and revenue models.
“The next generation of search advertising will be powered by
better data, sophisticated data science and greater transparency,”
said Justin Merickel, vice president of Adobe Advertising Cloud.
“Adobe Advertising Cloud Search is delivering on that promise and
amplifying what humans can do through greater automation.”
“We’re impressed with the level of performance we’ve achieved
with Adobe Advertising Cloud Search,” said Adam Allamar, senior
director of Digital Marketing – Digital Acquisition at Barclays.
“The benefits of AI and machine learning technology for bid
optimization, forecasting and media budget allocation are readily
apparent.”
Learn more about Adobe Advertising Cloud Search.
Adobe Advertising Cloud
Adobe Advertising Cloud is the industry’s first end-to-end,
independent platform for managing advertising across traditional TV
and digital formats. By focusing on brand safety, improving
transparency and leveraging the full power of Adobe Creative Cloud
and Adobe Experience Cloud, our platform enables advertisers to
gain greater control of their global advertising spend and achieve
their business objectives. The platform already manages roughly $3
billion in annualized ad spend on behalf of more than 1,000 global
clients, including Allstate, Ford, Johnson & Johnson, Kraft,
L’Oréal, MGM, Nickelodeon and Southwest Airlines. Learn more
about Adobe Advertising Cloud.
About Adobe Sensei
Adobe Sensei is a framework and set of intelligent services
built into the Adobe Cloud Platform which dramatically improve the
design and delivery of digital experiences. Adobe Sensei leverages
the company’s massive volume of content and data assets, as well as
its deep domain expertise in the creative, marketing and document
segments, within a unified artificial intelligence/machine learning
framework. To learn more, visit adobe.com/go/sensei.
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
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AdobeDavid Burch, 510-847-6402burch@adobe.com
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