Marin Software to Host Webinar on the Power of Video Advertising for Customer Acquisition
December 11 2017 - 3:53PM
Marin Software Incorporated (NYSE:MRIN), a leading provider of
cross-channel, cross-device, enterprise marketing software for
advertisers and agencies, announced an upcoming webinar,
Press Play on Video Advertising:
Tips for Success in 2018. Register now to
join this live event on December 14th, 2017 at 10:00 am PST (1:00
pm EST).
Industry data shows that online video is booming and its
advertising impact shows no sign of abating:
- comScore found that 64% of consumers are more likely to buy a
product online after watching a video.
- In addition, HubSpot revealed that 59% of company decision
makers would rather watch a video than read an article or blog
post.
With a holistic view and the right partners to leverage this
opportunity, marketers can use video ads to boost brand awareness,
move consumers through the sales funnel, and increase
revenue.
Marin Software’s SVP of Marketing, Wesley MacLaggan, will join
Cory Henke, Founder and CEO of Variable Media, to discuss what
digital marketers need to know about paid video advertising to gain
a competitive edge.
The webinar will offer video advertising best practices,
including:
- The most effective ways to incorporate video into paid
campaigns
- Which formats and creative drive the best return on ad spend
(ROAS)
- Navigating the overall landscape: video versus traditional text
and display ads
“The key in digital marketing is keeping pace with the latest ad
formats and innovations,” said MacLaggan. “As video advertising has
evolved, so have the tools marketers can use to improve ROAS and
win more customers. We’re looking forward to teaming up with
Variable Media to present the latest video ad tactics and insights
for customer acquisition.”
About Marin SoftwareMarin Software
Incorporated’s (NYSE:MRIN) mission is to give advertisers the power
to drive higher efficiency, effectiveness, and transparency in
their paid marketing programs that run on the world’s largest
publishers. Marin provides industry leading enterprise
marketing software for advertisers and agencies to measure, manage,
and optimize billions of dollars in annualized ad spend across the
web and mobile devices. Offering an integrated SaaS ad
management platform for search, social, and
display advertising, Marin helps digital marketers improve
financial performance, save time, and make better decisions.
Advertisers use Marin to create, target, and convert precise
audiences based on recent buying signals from users’ search,
social, and display interactions. Headquartered in San Francisco,
with offices in eight countries, Marin’s technology powers
marketing campaigns around the globe. For more information
about Marin Software, please visit: marinsoftware.com.
Forward-Looking StatementsThis press release
contains forward-looking statements including, among other things,
statements regarding Marin’s recommendations for search
advertisers. These forward-looking statements are subject to the
safe harbor provisions created by the Private Securities Litigation
Reform Act of 1995. Actual results could differ materially from
those projected in the forward-looking statements as a result of
certain risk factors, including but not limited to our ability to
grow sales to new and existing customers; our ability to expand our
sales and marketing capabilities; our ability to retain and attract
qualified management and technical personnel; delays in the release
of updates to our product platform or new features; competitive
factors, including but not limited to pricing pressures, entry of
new competitors and new applications; quarterly fluctuations in our
operating results due to a number of factors; inability to
adequately forecast our future revenues, expenses, Adjusted EBITDA,
cash flows or other financial metrics; delays, reductions or slower
growth in the amount spent on online and mobile advertising and the
development of the market for cloud-based software; progress in our
efforts to update our software platform; adverse changes in our
relationships with and access to publishers and advertising
agencies; level of usage and advertising spend managed on our
platform; our ability to expand sales of our solutions in channels
other than search advertising; any slow-down in the search
advertising market generally; shift in customer digital advertising
budgets from search to segments in which we are not as deeply
penetrated; the development of the market for digital advertising;
acceptance and continued usage of our platform and services by
customers and our ability to provide high-quality technical support
to our customers; material defects in our platform including those
resulting from any updates we introduce to our platform, service
interruptions at our single third-party data center or breaches in
our security measures; our ability to develop enhancements to our
platform; our ability to protect our intellectual property; our
ability to manage risks associated with international operations;
the impact of fluctuations in currency exchange rates, particularly
an increase in the value of the dollar; near term changes in sales
of our software services or spend under management may not be
immediately reflected in our results due to our subscription
business model; adverse changes in general economic or market
conditions; and the ability to acquire and integrate other
businesses, including our acquisitions of Perfect Audience and
SocialMoov. These forward-looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value and effect as well as other risks
detailed in documents filed with the Securities and Exchange
Commission, including our most recent report on Form 10-K, recent
reports on Form 10-Q and current reports on Form 8-K which we may
file from time to time, all of which are available free of charge
at the SEC’s website at www.sec.gov. Any of these risks could cause
actual results to differ materially from expectations set forth in
the forward-looking statements. All forward-looking statements in
this press release reflect Marin’s expectations as of November 9,
2016. Marin assumes no obligation to, and expressly disclaims any
obligation to update any such forward-looking statements after the
date of this release.
Media ContactMaria BreauxCorporate
Communications, Marin
Software415-814-9952press@marinsoftware.com
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