Marin Software and Google to Host Webinar on Using Audiences to Drive Customer Acquisition
November 06 2017 - 9:00AM
Marin Software Incorporated (NYSE:MRIN), a leading provider of
cross-channel, cross-device, enterprise marketing software for
advertisers and agencies, announced an upcoming webinar with
Google,
Finding Your Ideal Audience: Targeted Ads for
Customer Acquisition. Please register now to join this
live event on November 7th, 2017 at 10:00 am PST (1:00 pm EST).
Google research shows:
- Search advertisers may be missing over 70% of potential mobile
shoppers by relying on demographic targeting alone.
- Consumers already familiar with a brand are 20% more likely to
convert.
Audience targeting makes it easier to reach
these users and hold their attention. Marin’s webinar will detail
several ways search marketers can incorporate this capability into
their marketing campaigns.
Marin Software’s Patrick Hutchison, Product Marketing Manager
for Search, will join Mike Lerra, Global Product Lead at Google,
who’ll discuss the key role of audience targeting in driving
customer acquisition. In addition, Candice Na, Director of
Marketing at eharmony, will discuss best practices for search
marketers that leverage audience targeting and conversion
optimization to build performance-boosting campaigns.
The webinar will also address audience targeting best practices,
including:
- How to identify people interested in a brand’s products, at
scale
- Setting the right bidding rules for maximum ad exposure
- How to leverage search intent to deliver ads to highly
receptive target audiences
- Bidding, keyword expansion, and creative customization for
optimal results
“We’ve reached a point where accuracy is more important than
ever, as consumers tune out ads that aren’t relevant to them,” said
Wes MacLaggan, Head of Global Marketing at Marin Software.
“Building the right audience segments and optimizing based on
performance is the key to connecting with your customers on
Google.”
About Marin SoftwareMarin Software
Incorporated’s (NYSE:MRIN) mission is to give advertisers the power
to drive higher efficiency, effectiveness, and transparency in
their paid marketing programs that run on the world’s largest
publishers. Marin provides industry leading enterprise
marketing software for advertisers and agencies to measure, manage,
and optimize billions of dollars in annualized ad spend across the
web and mobile devices. Offering an integrated SaaS ad
management platform for search, social, and
display advertising, Marin helps digital marketers improve
financial performance, save time, and make better decisions.
Advertisers use Marin to create, target, and convert precise
audiences based on recent buying signals from users’ search,
social, and display interactions. Headquartered in San Francisco,
with offices in eight countries, Marin’s technology powers
marketing campaigns around the globe. For more information
about Marin Software, please visit: marinsoftware.com.
Forward-Looking StatementsThis press release
contains forward-looking statements including, among other things,
statements regarding Marin's recommendations for search
advertisers. These forward-looking statements are subject to the
safe harbor provisions created by the Private Securities Litigation
Reform Act of 1995. Actual results could differ materially from
those projected in the forward-looking statements as a result of
certain risk factors, including but not limited to our ability to
grow sales to new and existing customers; our ability to expand our
sales and marketing capabilities; our ability to retain and attract
qualified management and technical personnel; delays in the release
of updates to our product platform or new features; competitive
factors, including but not limited to pricing pressures, entry of
new competitors and new applications; quarterly fluctuations in our
operating results due to a number of factors; inability to
adequately forecast our future revenues, expenses, Adjusted EBITDA,
cash flows or other financial metrics; delays, reductions or slower
growth in the amount spent on online and mobile advertising and the
development of the market for cloud-based software; progress in our
efforts to update our software platform; adverse changes in our
relationships with and access to publishers and advertising
agencies; level of usage and advertising spend managed on our
platform; our ability to expand sales of our solutions in channels
other than search advertising; any slow-down in the search
advertising market generally; shift in customer digital advertising
budgets from search to segments in which we are not as deeply
penetrated; the development of the market for digital advertising;
acceptance and continued usage of our platform and services by
customers and our ability to provide high-quality technical support
to our customers; material defects in our platform including those
resulting from any updates we introduce to our platform, service
interruptions at our single third-party data center or breaches in
our security measures; our ability to develop enhancements to our
platform; our ability to protect our intellectual property; our
ability to manage risks associated with international operations;
the impact of fluctuations in currency exchange rates, particularly
an increase in the value of the dollar; near term changes in sales
of our software services or spend under management may not be
immediately reflected in our results due to our subscription
business model; adverse changes in general economic or market
conditions; and the ability to acquire and integrate other
businesses, including our acquisitions of Perfect Audience and
SocialMoov. These forward-looking statements are based on current
expectations and are subject to uncertainties and changes in
condition, significance, value and effect as well as other risks
detailed in documents filed with the Securities and Exchange
Commission, including our most recent report on Form 10-K, recent
reports on Form 10-Q and current reports on Form 8-K which we may
file from time to time, all of which are available free of charge
at the SEC's website at www.sec.gov. Any of these risks could cause
actual results to differ materially from expectations set forth in
the forward-looking statements. All forward-looking statements in
this press release reflect Marin's expectations as of November 9,
2016. Marin assumes no obligation to, and expressly disclaims any
obligation to update any such forward-looking statements after the
date of this release.
Media ContactMaria BreauxCorporate
Communications, Marin
Software415-814-9952press@marinsoftware.com
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