PORTLAND, Maine, Sept. 14, 2018 /PRNewswire/ -- The Maine Lobster
industry is well into the 2018 peak season, when lobsters shed
their shells and a brand new, softer shell emerges. The result is
Maine New Shell Lobster, a sweeter, more delicate meat – known as
Maine's best kept secret.
Following the industry's first-ever live broadcast, the Maine
Lobster Marketing Collaborative (MLMC) brought Maine New Shell
Lobster to Chicago, just ahead of
the official National Lobster Day on Sept.
25.
The MLMC partnered with Chef Jimmy
Papadopoulos of Bellemore to host a culinary industry night
on Sept. 13 for local media, chefs
and culinary tastemakers, with the aim of inspiring and educating
about the iconic seafood. The event highlighted the culinary
versatility of Maine Lobster, the seasonal delicacy of Maine New
Shell Lobster and the unparalleled sustainable fishing practices in
place to keep the fishery healthy.
"This summer I got to check off one of my bucket list goals - to
go fishing on a lobster boat. The experience was even more
eye-opening than I could even imagine," said Papadopoulos. "Seeing
how hard the fishermen work to catch each lobster by hand and the
care they take to protect the industry taught me to respect the
product even more. I'm excited to bring what I learned about Maine
Lobster back home and share with my colleagues in the Windy
City."
Take an inside look at Papadopoulos' trip to Maine and his first crack at Maine New Shell
Lobster in his episode of the Trap to Table video series.
While peak New Shell season runs through the fall and into early
November, consumers can get Maine Lobster year-round through a
variety of retail offerings, such as frozen lobster tails and
pre-picked knuckle and claw meat.
"Lobster is so often associated with summer, but there are many
ways to purchase and use Maine Lobster, not only during the warmer
months but as peak season continues into early November," said
Matt Jacobson, executive director of
the MLMC. "The United States is
such an important market for our product, we've worked to educate
consumers and chefs nationwide about the Maine Lobster story.
Consumers are willing to spend more money for sustainably-sourced
products - and Maine fishermen
were practicing sustainability before it was widespread. We
continuously find ways to showcase how it's a versatile product
that can be used so many ways at home or in the restaurant."
For more information, including all of the ways to purchase and
prepare Maine Lobster and to get inspired by chef-curated recipes,
visit lobsterfrommaine.com, and follow along on Instagram, Twitter
and Facebook.
About the MLMC
The Maine Lobster Marketing Collaborative (MLMC), founded in
2013, is funded by Maine Lobster harvesters, dealers and processors
to grow demand, both for whole live lobster and a variety of
value-added products. The MLMC supports that objective by promoting
the core values of the Maine Lobster industry, which are
sustainability and traceability that are deeply rooted in
tradition. Maine Lobster achieved the Marine Stewardship Council
(MSC) certification in 2013, allowing Maine Lobster to certify its
long-standing sustainable practices. The industry has been
self-regulating for more than 150 years. TRAP TO TABLE® is a
registered trademark used with the permission of Shucks Maine
Lobster.
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SOURCE Maine Lobster Marketing Collaborative