M Macys Inc

   By Stephen Nakrosis 
 

Macy's, Inc. (M) said Monday the company will highlight advanced technology and team with Facebook (FB) to bring in nearly 150 e-commerce brands to The Market @ Macy's across nine stores this holiday season.

"The features include both virtual reality and augmented reality furniture and beauty experiences that enable customers to discover product and make more informed buying decisions," the company said.

The Market @ Macy's is an in-store area that features a rotating selection of apparel, accessories, beauty, entertainment, experiences, decorative home, stationery, technology and gifts, the company said. "Partnership with Facebook will provide participating small businesses and e-commerce brands the unique experience of a Macy's store environment during the holidays," the company said.

Macy's also said it is offering in-store virtual mirror technology, which allows customers to look into a camera on and 'try on' a variety of different makeup, allowing them the opportunity to test a variety of beauty products in minutes, without the need for the traditional makeup trials.

The company also is using virtual reality technology and mobile apps to allow shoppers the opportunity to see how furniture will fit into certain rooms and spaces within the home.

The company also said it made technological enhancements to its Beauty Playground training program and to its radio-frequency identification, which will allow it to offer customers a better in-store shopping experience.

--Write to Stephen Nakrosis at stephen.nakrosis@wsj.com

(END) Dow Jones Newswires

September 17, 2018 18:53 ET (22:53 GMT)

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