Leon Lai Returns as the 14th Entertainment Expo Ambassador
February 23 2018 - 3:30AM
JCN Newswire (English)
Celebrity Calls for Support for Entertainment Industry with
Actions
|
Leon Lai returns as the Ambassador of the Entertainment
Expo. In the 30-second promotional video this year, Mr Lai
introduced the 9 events of the Entertainment Expo with
actions. |
HONG KONG, Feb 23, 2018 - (ACN Newswire) - Hong
Kong superstar Leon Lai has once again accepted the invitation of
the Hong Kong Trade Development Council (HKTDC) to be the
Ambassador of the 14th Entertainment Expo.
Following his viral tongue-twister promotional video last year, Mr
Lai decides to create a striking contrast this year by introducing
the Entertainment Expo's nine events in silence. The video ends
with the slogan "Support with Actions" as Mr Lai invites the public
to take part in this annual entertainment industry extravaganza and
support Hong Kong's entertainment industry.
"As a member of Hong Kong's entertainment industry, I'm happy to
serve as Entertainment Ambassador again," said Mr Lai. "The
Entertainment Expo is a grand annual event. I encourage everyone to
join me in supporting the event with actions."
The new promotional video started playing at more than 50 cinemas
across Hong Kong on Chinese New Year day (16 February). The video
has also been uploaded to the HKTDC Facebook page
(https://www.facebook.com/hktdc.hk), with lucky draws to follow.
Please stay tuned to the Facebook page for details.
The 14th Entertainment Expo, Hong Kong, will be held from 19 March
to 15 April. The expo comprises 9 events covering a global mix of
film, TV, music and digital entertainment. The events include the
Hong Kong International Film and TV Market (FILMART), the Hong Kong
International Film Festival (HKIFF), the Hong Kong Film Awards
(HKFA), the Hong Kong-Asia Film Financing Forum (HAF), the Hong
Kong Asian-Pop Music Festival (HKAMF), ifva (Incubator for Film
& Visual Media in Asia), the Asian VFX and Digital Cinema
Summit, the Digital Entertainment Summit and TV World International
Forum.
Promotional video of 14th Entertainment Expo:
https://youtu.be/PGZl-SIeYvI
Photo download: http://bit.ly/2sLi08R
About HKTDC
Established in 1966, the Hong Kong Trade Development Council
(HKTDC) is a statutory body dedicated to creating opportunities for
Hong Kong's businesses. With more than 40 offices globally,
including 13 on the Chinese mainland, the HKTDC promotes Hong Kong
as a platform for doing business with China, Asia and the world.
With 50 years of experience, the HKTDC organises international
exhibitions, conferences and business missions to provide
companies, particularly SMEs, with business opportunities on the
mainland and in international markets, while providing information
via trade publications, research reports and digital channels
including the media room. For more information, please visit:
www.hktdc.com/aboutus. Follow us on Google+, Twitter @hktdc,
LinkedIn.
- Google+: https://plus.google.com/+hktdc
- Twitter: http://www.twitter.com/hktdc
- LinkedIn:
http://www.linkedin.com/company/hong-kong-trade-development-council
Source: HKTDC
Contact:
Banbi Chen, HKTDC
Comms & Public Affairs
T: +852 2584 4525
E: banbi.yc.chen@hktdc.org
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