Leading Fintech and Payment Group Adopts Fusionex Big Data Analytics and AI
July 11 2018 - 7:00PM
Business Wire
The Group will use Big Data Analytics and AI to make the most of
its voluminous transactional data to better understand its
customers.
Currently records more than 6 billion yearly transactions.
Fusionex, a leading data technology provider specializing in Big
Data Analytics (BDA), the Internet of Things (IoT), Machine
Learning, and Artificial Intelligence (AI) today announced that a
leading financial services group, in an effort to enhance its
e-payment business, is now utilizing Fusionex Big Data Analytics
and AI as part of the group’s foray in technological solutions to
gain a deeper understanding of its customers with the data at its
disposal.
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the full release here:
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Fusionex Big Data Analytics is an end-to-end data management and
analytics platform with the ability to analyze voluminous amounts
of data at near-real-time speed to reveal trends, patterns, and
hidden insights.
The client, which is one of the leading fintech groups in the
region, has a vision to be the leading provider of micropayments,
in line with their vision of a cashless society. The financial
services group manages a massive cashless system and platform that
allows its users to store currency in portable digital wallets and
use them at various payment points including F&B and
retail.
Fusionex International Founder and Group CEO Dato’ Seri Ivan Teh
commented, “Each day, millions of transactions are performed on the
client’s platform. With Fusionex Analytics and AI, they will now be
able to harness the power of Big Data to manage this data tsunami.
By consolidating disparate data sets, the client may develop a
perceptive understanding of user behavior to craft targeted
promotions, implement real-time pricing, and manage risk.”
With proper adoption and utilization of Fusionex Analytics’
capabilities, the client will also be able to detect if there are
large crowds at the various payment points and accurately determine
peak hour patterns at merchant outlets. Remedies for congestion
such as rolling out additional payment points to high traffic areas
can then be swiftly undertaken. The provided platform will help the
client cope with the massive data that is flowing through its
veins.
“The client is embracing this data-driven age by leveraging our
offerings and using data to provide a dynamic management of
information, improving convenience for the community, and
modernizing the payment ecosystem as a whole,” Teh added.
About Fusionex
Fusionex is an established multi-award winning data technology
provider specializing in Analytics, Big Data, Machine Learning and
Artificial Intelligence (AI). Its offerings are focused on helping
clients unlock the value and derive insights from data. Fusionex is
the largest Big Data Analytics company and market leader in ASEAN,
bringing state-of-the-art, innovative and breakthrough data-driven
solutions to its stable of clientele (including Fortune 500, FTSE
companies, large conglomerates as well as a wide array of small and
medium enterprises (SMEs)) that spans across the United States,
Europe as well as Asia Pacific.
Fusionex has entered into a strategic partnership with Alibaba
Cloud to drive digital transformation across the region.
To learn more about Fusionex, visit
www.fusionex-international.com
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version on businesswire.com: https://www.businesswire.com/news/home/20180711005220/en/
Media:EdelmanFariz Zulfa Mohd
MustafaFariz.Mustafa@edelman.com