L Brands Explores Options for La Senza Chain
October 11 2018 - 8:28AM
Dow Jones News
By Colin Kellaher
L Brands Inc. (LB) on Thursday said it will pursue all
alternatives for its La Senza lingerie and intimate-apparel chain
as it focuses on its larger core businesses.
The Columbus, Ohio, parent of Victoria's Secret and Bath &
Body Works said La Senza has 126 company-owned stores in North
America and 188 noncompany-owned international stores.
L Brands last month said it would close Henri Bendel, the
specialty retailer known for its signature brown-and-white bags,
after the holiday season.
L Brands said it expects La Senza will post an operating loss of
$40 million on revenue of about $250 million in 2018.
Shares of L Brands, which closed Wednesday at $28.52, rose about
4% to $29.65 in premarket trading Thursday.
Also Thursday, L Brands said comparable sales rose 5% in
September, while total sales for the five-week period ended Oct. 6
rose 8% to $1.06 billion.
Write to Colin Kellaher at colin.kellaher@wsj.com
(END) Dow Jones Newswires
October 11, 2018 08:13 ET (12:13 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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