WESTBOROUGH, Mass.,
Jan. 30, 2018 /PRNewswire/ -- Kopin
Corporation (NASDAQ: KOPN), a global pioneer in wearable AR and VR
technologies for government, enterprise, professional sports and
consumer markets, today is proud to share guidance from its CEO and
Founder, Dr. John C.C. Fan, on how
to create augmented reality (AR) devices that will be embraced by
users.
Fan's Rules, first revealed earlier this month exclusively to
attendees of the AR in Action Augmented Reality Summit at MIT Media
Labs, were designed to help all innovators in the AR industry
overcome challenges in achieving mainstream adoption of AR. These
challenges include user resistance to wearables, overly complex
learning curve and lack of clearly defined benefits.
"Kopin has been creating augmented reality technology since long
before the term even existed, and providing that technology to
military, enterprise and consumer markets. We've learned many
lessons over the past few decades," explained Fan. "I am often
asked for my advice on how companies can succeed with AR. I created
these five simple rules to help them do exactly that."
FAN'S FIVE RULES FOR DOING AR RIGHT
1) HUMANS FIRST. Humans do not generally want to wear devices on
their heads. If users are uncomfortable, they will reject
innovation. Prioritize human ergonomics first, technology
second.
2) PHYSICAL WORLD FIRST. Too much virtual content can easily
overwhelm the brain. Deliver AR overlays in small, controlled
bursts.
3) MAINTAIN SITUATIONAL AWARENESS. When people become
claustrophobic they react predictably. The AR experience must
preserve contact to the real world by not obstructing five
senses.
4) VOICE IS THE NEW TOUCH. Keyboards and touch screens require
compromise. In AR, as in the real world, audio is the most
effective and proven channel for command/control as well as
transmitting and receiving information.
5) BALANCE DESIGN WITH BENEFITS. Do not overdesign by adding
unnecessary features but design for clear, specific benefits to
motivate adoption of AR.
Kopin, launched as a spinoff of MIT
in 1985, kicked off its efforts to deliver wearable technologies –
on a special request from DARPA in the early 90s – to improve
situational awareness for soldiers. Since then, Kopin has become
the leading supplier for US military pilot helmet HMDs including
those used in the F35 Joint Strike Fighter, and provides its
microdisplays and optics to wearable headsets for customers in
military (Rockwell Collins, Elbit, Thales and DRS), enterprise
(Vuzix, Motorola, Fujitsu, Lenovo New Vision, and RealWear) and
consumer (Intel/Recon, Garmin, Google, Solos and more).
Dr. Fan's talk can be seen in full here.
About Kopin
Kopin Corporation is a leading developer
and provider of innovative wearable technologies and critical
components for integration into wearable computing systems for
military, industrial and consumer products. Kopin's technology
portfolio includes ultra-small displays, optics, speech enhancement
technology, voice-interface and hands-free control software,
low-power ASICs, and ergonomically designed smart headset reference
systems. Kopin's proprietary components and technology are
protected by more than 300 global patents and patents pending. For
more information, please visit Kopin's website at
www.kopin.com.
Kopin is a trademark of Kopin Corporation.
Kopin Media Contacts:
Michael Farino, 949-346-1984
Lightspeed PR
michael@lightspeedpr.com
For Investor Relations
Kopin Corporation
Richard Sneider, 508-870-5959
Treasurer and Chief Financial Officer
rsneider@kopin.com
Market Street Partners
Joann Horne, 415-445-3233
JHorne@marketstreetpartners.com
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SOURCE Kopin Corporation