LOS ANGELES, Aug. 15, 2017 /PRNewswire/ -- Kim
Walls, founder of Best Ever Baby (BEB), a Social Impact NGO
promoting family health by advocating for baby friendly standards
and natural, environmentally friendly choices, announced today the
launch of BEB Baby Journal, a breastfeeding app for iOS.
Designed by Walls, the new easy-to-use app allows new moms to
track and log milk production and easily share it with their
healthcare providers, supplying them with empowering and necessary
data. BEB Baby Journal also provides users with tips and
evidence-based information written by credentialed family health
experts.
This might be her first app, but Walls is no stranger to the
tech sector. She has a long history as an innovator in the
ecommerce space, and is currently the General Manager at Lime Crime
– the wildly popular, socially conscious, Vegan, and cruelty-free
cosmetics brand – where her role includes overseeing the brand's
global ecommerce operation.
"Thanks to Lime Crime, I am able to take my technology knowledge
to a whole new level, including extending new digital strategies
over to the nonprofit sector. With technology-enhanced solutions,
we can provide increased access to information – access that will
help improve the health opportunities for children and parents
everywhere," Walls explained. "BEB provides me with a way to
personally contribute to the success of healthcare providers and
community leaders who spend their lives in service to growing
families."
Walls began creating the app after a board meeting where she was
informed that the BEB empowered healthcare providers were
requesting that breastfeeding journals be included in the natural
and organic breastfeeding kits BEB supplies healthcare providers
with to gift to their new parent patients. The kits are a
hallmark of BEB's mission and Walls wanted to ensure they were
providing new parents with everything they truly need.
"We were originally asked to add paper journals, but I was
working on developing an app with Lime Crime at the time, and
immediately realized that an app would be more useful than a paper
journal," she continued. "An app would be easier to use for both
parents and healthcare professionals while providing a more
accurate accounting of data in real time."
BEB Baby Journal is the only breastfeeding app on the market
that offers new mothers breastfeeding journaling, data sharing, and
expert information both free of charge and completely free of
advertising.
The app's lack of advertising is important because hospitals
generally do not allow their employees to recommend any specific
products or brands, making it a conflict to recommend an app that
includes advertising.
"When developing the BEB Baby Journal, our social impact field
team worked with the hospitals and professionals directly to
provide them with a tool they could truly leverage because it meets
all their standards, is free, and helps insulate new parents
from the onslaught of unwanted advertising that generally comes
with such tools," added Walls.
An ad-free experience was not only important but necessary to
Walls because she believes advertising aimed at new parents often
spreads misinformation and guilts parents into purchasing products
they don't need.
"Big businesses often sell to new parents by indirectly telling
them that they are only good parents if they use their
products. Debasing the confidence of women for the sake of profit
is totally unacceptable," she concluded. "I want change, and
I want to be part of giving everyone the best opportunity in life,
beginning with their health and sense of self worth."
BEB Baby Journal is the #1 Choice of the American Pregnancy
Association (APA).
The free app is currently available on iTunes, and will launch
on Google Play soon. For free birth plan tools, including a
hospital bag checklist, and to learn more about Best Ever
Baby visit BestEverBaby.org.
About Best Ever Baby
Currently servicing over 300 hospital and birthing centers, Best
Ever Baby is a Social Impact NGO promoting family health by
advocating for baby friendly standards and natural, environmentally
friendly choices. We help mothers and babies avoid health risks
from harmful chemicals commonly found in food, water, personal care
products, and air. We curate Care Kits for Baby Friendly designated
Hospitals. These Care Kits are provided to mothers by their
healthcare professionals to help foster early awareness of and
access to breastfeeding support along with an introduction to
naturally healthy product choices. http://besteverbaby.org
About Kim Walls
Kim Walls is an activist for
women, health, and the environment and the founder of Best Ever
Baby. She was named one of the "9 Wonder Women of the Natural
Industry" by New Hope Media, and is a nationally recognized natural
products expert. As a second-generation natural products expert,
fourth generation entrepreneur, and mom of two boys, Walls created
Best Ever Baby to help share the passion and products of credible
experts with new and growing families. For over 15 years, leading
child health advocacy groups and national media have relied on
Walls' clinical expertise to help parents navigate the
often-confusing world of natural products. She also shares her
experience internationally in the medical community and with
childbirth and postpartum professionals and parents; underscoring
the relationship between optimum health and a natural lifestyle.
She is currently the General Manager at Lime Crime, a socially
conscious Vegan and cruelty-free cosmetics brand based in
Los Angeles.
Contact: courtney@statuslabs.com
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SOURCE Best Ever Baby