BATTLE CREEK, Mich.,
April 19, 2018 /PRNewswire/
-- Chocolate lovers will be singing a new tune when
Kellogg's® Chocolate Frosted Flakes™ hits
bowls and playlists today with the first record to ever be made out
of actual cereal – so that when you are done listening to new
release "Hello" from Simon
Cowell-backed boy band PRETTYMUCH, you can enjoy the sweet
taste of Chocolate Frosted Flakes™.
The delicious, vinyl-inspired record features a core of
Chocolate Frosted Flakes, topped with layers of milk and
dark chocolate. Pressed in a 3D-printed mold to create playable
grooves, the limited-edition record features a silhouette of Tony
the Tiger, to showcase the crunchy, chocolatey Chocolate Frosted
Flakes.
Sweetening the record beyond its cereal recipe is the song it
features, the new release "Hello" by PRETTYMUCH, an iHeartRadio
2018 Best Boy Band nominee. For the full Chocolate Frosted
Flakes experience, fans view an exclusive "Hello" music video
featuring Tony the Tiger on PRETTYMUCH's YouTube channel, and take
the dance party on the go by downloading the song on iTunes.
"Through our music, we've always advocated for having fun and
living your greatness in everything you do 'cause it's just so
important to stay true to yourself and have a good time doing it!
So, we thought, what better way to do that than release our newest
song on the first ever record made of Chocolate Frosted
Flakes," shares Brandon of PRETTYMUCH.
Select fans who registered with PRETTYMUCH in advance will be
the first to receive the record today and have the chance to meet
the band in person at Kellogg's NYC café. Starting tomorrow, all
fans can pick up the Chocolate Frosted
Flakes record for free at the café, while supplies last. A
limited number of the collector's item will also be
available in Chicago on
April 21 at Reckless Records' Wicker
Park location, in honor of Record Store Day.
Unlike other chocolate cereals, Chocolate Frosted
Flakes' flavor is just that – frosted – onto the corn flake
base, providing a distinctly chocolatey taste while maintaining a
satisfying crunch. Kellogg's worked directly with fans to
test how different cocoas interact with balancing notes on the
cereal flake and in the milk left at the bottom of the bowl.
Chocolate Frosted Flakes is available at all major
retailers and grocery stores where breakfast foods are sold with a
suggested retail price between $4.69
and $5.79.
About Kellogg
Company
At Kellogg Company (NYSE: K), we strive to make foods people love.
This includes our beloved brands – Kellogg's®, Keebler®, Special
K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's
Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats®
and more – that nourish families so they can flourish and thrive.
With 2016 sales of $13 billion and
more than 1,600 foods, Kellogg is the world's leading cereal
company; second largest producer of crackers and savory snacks; and
a leading North American frozen foods company. And we're a company
with a heart and soul, committing to help create 3 billion Better
Days by 2025 through our Breakfasts for Better Days global purpose
platform. To learn more, visit www.KelloggCompany.com or
www.OpenforBreakfast.com and follow us on Twitter @KelloggCompany,
YouTube and on our Social K corporate blog.
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SOURCE Kellogg Company