BATTLE CREEK, Mich.,
Oct. 18, 2018 /PRNewswire/ --
Melissa Howell, Senior Vice
President Human Resources, and Executive Sponsor, K Pride &
Allies, shares her thoughts on Spirit Day and "All Together
Cereal."
On Spirit Day, millions of people will join GLAAD and 'go
purple' – either by wearing purple or changing their social media
profiles – to show their support for LGBTQ youth and to take part
in the largest, most visible anti-bullying campaign in the
world.
Kellogg is an official sponsor of Spirit Day 2018 and together
with our brands and employees, we are taking a collective stand
against bullying to send a message of solidarity and acceptance to
LGBTQ youth, by proudly 'going
purple'.
New this year – in celebration of Spirit Day and for one
day only, Oct. 18 – limited edition
"All Together" Spirit Day cereal boxes, will be available
exclusively at Kellogg's New York City Cafe to mix favorite
Kellogg's cereals together in celebration of belonging no matter
how you look, where you're from, or who you love. All proceeds from
Kellogg's "All Together Cereal" will be donated to GLAAD.
As we developed "All Together Cereal", K Pride & Allies, our
Business/Employee Resource Group (B/ERG) dedicated to LGBTQ
acceptance and equity, provided insight and guidance to ensure we
thoughtfully shared a message of inclusion, equity and belonging.
We try to approach all of our work through a thoughtful lens that
reflects our founder's commitment to operating with humility and
respect. Our B/ERGs help support strategic business initiatives and
are a resource for innovation and idea generation.
At Kellogg, employees share their valuable insights to
strategically achieve our business objectives and meet the needs of
our consumers.
We have long been allies and supporters of LGBTQ employees,
their families and the community. For more than 100 years, Kellogg
has nourished families so they can flourish and thrive and the
company continues to welcome everyone to the table.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to enrich and delight the world through foods and brands
that matter. Our beloved brands include Pringles®, Cheez-It®,
Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®,
Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®,
Kashi®, RXBAR® and more. Net sales in 2017 were
approximately $13 billion, comprised
principally of snacks and convenience foods like cereal and frozen
foods. Kellogg brands are beloved in markets around the world. We
are also a company with Heart & Soul, committed to creating
three billion Better Days by 2025 through our Breakfasts for Better
Days global purpose platform. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.
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SOURCE Kellogg Company