IRVINE, Calif., April 19, 2018 /PRNewswire/ -- Brazil is one
of the largest automotive markets in the world with more than 210
million consumers and 42.9 million vehicles on the road. Since
expanding its international reach to the world's 8th largest car
market, Kelley Blue Book has seen
consistent double-digit site traffic growth on its re-envisioned
consumer website KBB.com.br., including an impressive 60 percent
increase in traffic in March 2018
compared to its launch in October
2017.
"With the launch of Kelley Blue
Book in the southern hemisphere's largest economy, we
continue to expand our global footprint of providing car buyers and
sellers with trusted vehicle values, fair pricing and automotive
expertise, to make confident purchasing decisions," said
Dan Ingle, vice president of
international business development for Kelley Blue Book. "Kelley Blue Book is setting the standard for
pricing transparency in the Brazilian car market, leveraging the
successful blueprint we've built in the U.S."
KBB.com.br is powered by Kelley Blue
Book's global valuation engine, and like the U.S., leverages
the Kelley Blue Book™ Price Advisor to provide shoppers with
trusted new and used-car pricing based on actual market conditions.
Visitors have free access to trade-in, private party, used-car
retail and new-car retail pricing data, helping car buyers make the
best possible purchase decision. Since October 2017, visitors on kbb.com.br have
generated nearly 5 million pricing valuations.
In addition to its trusted pricing information, Kelley Blue Book Brazil offers auto intenders
and enthusiasts with an array of news, advice, review and video
content developed by the Kelley Blue Book Brazil Editorial team,
which is led by award-winning Brazilian journalist Gustavo Henrique Ruffo. Consumer reviews,
vehicle comparisons, and classified listings through a relationship
with iCarros, the leading provider of automotive listings in
Brazil, also are available on
KBB.com.br.
Kelley Blue Book launched its
first international consumer-facing site in Portugal in early 2017. Additional launches
are planned for other key global markets in 2019. For more
information about Kelley Blue Book
Brazil, visit www.kbb.com.br.
For more information and news from Kelley Blue Book's KBB.com, visit
www.kbb.com/media/, follow us on Twitter at
www.twitter.com/kelleybluebook (or @kelleybluebook), like our page
on Facebook at www.facebook.com/kbb, follow us on Instagram at
https://www.instagram.com/kbb_com/ (or @kbb_com), and get updates
on Google+ at https://plus.google.com/+kbb.
About Kelley Blue Book (www.kbb.com)
Founded in 1926, Kelley Blue Book, The Trusted
Resource®, is the vehicle valuation and information source
trusted and relied upon by both consumers and the automotive
industry. Each week the company provides market-reflective
values on its top-rated website KBB.com, including its famous Blue
Book® Trade-In Values and Kelley Blue Book® Price Advisor tool,
which provides a range for what consumers can reasonably expect to
pay for a vehicle in their area. Car owners looking to sell
immediately can also get a redeemable, transaction-ready offer with
Kelley Blue BookSM
Instant Cash Offer. The company also provides vehicle pricing and
values through various products and services available to car
dealers, auto manufacturers, finance and insurance companies,
and governmental agencies. Kelley Blue Book launched its
first international consumer-facing site in 2017. Kelley Blue Book is a Cox Automotive brand.
About Cox Automotive
Cox Automotive Inc. makes buying,
selling and owning cars easier for everyone. The global company's
34,000-plus team members and family of brands, including
Autotrader®, Dealer.com®,
Dealertrack®, Kelley Blue
Book®, Manheim®, NextGear
Capital®, VinSolutions®,
vAuto® and Xtime®, are
passionate about helping millions of car shoppers, 40,000 auto
dealer clients across 100+ countries and many others throughout the
automotive industry thrive for generations to come. Cox Automotive
is a subsidiary of Cox Enterprises Inc., a privately-owned,
Atlanta-based company with
revenues exceeding $20 billion. coxautoinc.com
View original content with
multimedia:http://www.prnewswire.com/news-releases/kelley-blue-book-brazil-reports-double-digit-site-traffic-growth-since-q4-2017-launch-300632738.html
SOURCE Kelley Blue Book