LOUISVILLE, Ky., April 20, 2018 /PRNewswire/ -- Today KFC
announced the return of world renowned and famously sun-crisped
actor George Hamilton as the Extra
Crispy™ Colonel to launch its newest menu item, the Crispy Colonel:
a classic chicken filet, hand-breaded in our kitchens and made to
order by the KFC fried chicken experts with mayo and pickles on a
bun. Customers will get a piping hot, Extra Crispy chicken sandwich
made just for them every single time – with the unmistakably
crispy, fresh-out-of-the fryer, golden brown crunch only KFC can
provide.
Not content with only making its Extra Crispy chicken sandwich
as a classic option, KFC is also making the Crispy Colonel
available in its three signature southern-inspired flavors to
appeal to a variety of preferences: Smoky Mountain BBQ, spicy and
smoky Nashville Hot, and sweet and tangy Georgia Gold honey mustard BBQ. This summer, KFC
will also introduce a fourth, unexpectedly delicious flavor as a
Crispy Colonel sandwich for a very limited time.
"When we tested the Crispy Colonel, 88 percent of customers who
tried the sandwich said it was better than any other chicken
sandwich, and 91 percent said they would order it again," said
Andrea Zahumensky, CMO, KFC U.S.
"And now they can, in our classic version or in their favorite KFC
signature flavor. I believe no other fast food restaurant comes
close to providing the lineup of superior, craveable chicken
sandwiches we're launching at KFC."
In the ad campaign introducing the Crispy Colonel, Hamilton
makes his bronzed return on a yacht, aptly named The K.F.Sea,
living his very best, extra crispy life. The perfect portable
complement to an on-the-go lifestyle, the Crispy Colonel sandwich
lets you enjoy Extra Crispy chicken with just one hand, so your
other hand is free to live the extra crispy lifestyle, including
activities such as:
- Snapping or 'gramming photos of yourself living the Extra
Crispy Lifestyle this summer
- Steering a yacht to a summery locale
- Rubbing on some Extra Crispy fried chicken-scented
sunscreen
- Sipping on your favorite beachy beverage
- Inflating your over-the-top pool floatie
- Playing an extra-challenging tennis or croquet match
"It feels right to be back in the white suit as the Extra Crispy
Colonel – it's one of my favorite roles to play," said Hamilton.
"I've always been extra crispy, and with the Crispy Colonel
sandwich in hand aboard the K.F.Sea, I'm also extra mobile
now."
Beginning April 23, the KFC Crispy
Colonel will be available in participating U.S. restaurants in a
$5 Fill Up that also includes wedges,
a cookie and a drink (prices may vary; tax extra). Flavored Crispy
Colonel sandwich combos will also be available for $5.99 (prices may vary; tax extra).
In 2016, KFC tapped Hamilton as the Extra Crispy Colonel for his
embodiment of the delicious crispy goodness of KFC's Extra Crispy
Chicken. With his leading man looks and signature suntan, he
brought crunchy, juicy, hand-breaded Extra Crispy chicken (and
fried chicken-scented sunscreen) to Americans. Now he's bringing it
to Americans in a portable version.
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain.
KFC specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups,
KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken
sandwiches, biscuits and homestyle side items. There are over
21,000 KFC outlets in almost 130 countries and territories around
the world. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE: YUM).
For more information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC