LOUISVILLE, Ky., Jan. 26, 2018 /PRNewswire/ -- Kentucky Fried
Chicken announced today that it has selected the first ever
globally-known music superstar to play the role of Colonel
Harland Sanders. Beginning
January 28, ads featuring
multiple Grammy-Award winning entertainer Reba McEntire will air on television and
computer screens nationwide to promote KFC's new Smoky Mountain BBQ
fried chicken.
"With Reba's southern roots and entrepreneurial spirit, she
truly embodies the values of the Colonel and the crowd-pleasing
flavor of our Smoky Mountain BBQ," said Andrea Zahumensky, CMO, KFC U.S. "The pairing of
a universally loved music legend like Reba with a universally
appealing flavor like Smoky Mountain BBQ makes what I like to call
'Smoky Mountain Magic.'"
An iconic performer through and through, McEntire is the first
female celebrity to play the role in KFC's rotating Colonel
advertising campaign. The multi-faceted "Queen of Country" is a
lover of fried chicken and has plenty of Southern charm, making her
the perfect fit to promote Smoky Mountain BBQ and KFC's authentic
southern-inspired flavors.
"I grew up with Kentucky Fried Chicken. It's part of my story,
and I'm so excited to now be part of theirs," said McEntire. "I've
held a lot of roles in my life – sort of like the Colonel himself –
but this is certainly the most unique one yet."
KFC's Smoky Mountain BBQ fried chicken blends barbeque recipes
from Memphis and the Carolinas,
creating a BBQ flavor that everyone can agree on. It launches in
participating U.S. restaurants on January
29.
As KFC's third southern-inspired flavor, Smoky Mountain BBQ
joins spicy and smoky Nashville Hot Fried Chicken, and sweet and
tangy Georgia Gold honey mustard BBQ
in KFC's Taste of the South menu line up.
For more information, please visit:
http://www.kfc.new-media-release.com/reba_mcentire/
About KFC
KFC Corporation, based in Louisville,
Ky., is the world's most popular chicken restaurant chain.
KFC specializes in Original Recipe®, Extra Crispy™, Kentucky
Grilled Chicken® and Extra Crispy™ Tenders, Hot Wings™, Go Cups,
KFC Famous Bowls®, Pot Pies, freshly hand prepared chicken
sandwiches, biscuits and homestyle side items. There are over
21,000 KFC outlets in almost 130 countries and territories around
the world. KFC Corporation is a subsidiary of Yum! Brands, Inc.,
Louisville, Ky. (NYSE: YUM).
For more information, visit www.kfc.com. Follow KFC on Facebook
(www.facebook.com/kfc), Twitter (www.twitter.com/kfc) and Instagram
(www.instagram.com/KFC).
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SOURCE KFC