NEW YORK, April 20, 2018 /PRNewswire/ -- KCSA
Strategic Communications ("KCSA"), a fully-integrated
communications agency specializing in public relations, investor
relations and social media announced today that it has acquired
Salar Media Group ("SMG"), a leading public relations and
marketing firm specializing in the cannabis industry. SMG founder
and CEO, Cynthia Salarizadeh, will
join KCSA as a managing partner. Terms of the transaction were not
disclosed.
Since its inception, SMG has positioned itself as one of
the cannabis industry's leading public relations firms,
representing brands that include cannabis tracking software company
BioTrackTHC, Humboldt's Finest and JuJu Royal, the ultra-premium
cannabis brand launched by Julian
Marley, son of late Reggae star Bob
Marley.
"Along with the three core industry focus areas of KCSA –
Technology, Healthcare and Financial Services – we are committed to
expanding our considerable communications expertise across the
entire supply chain in the cannabis industry," said Todd Fromer, Managing Partner of KCSA Strategic
Communications. "We are excited to welcome Cynthia and to
integrating her experience and expertise in cannabis into our
already robust offering."
"Over the past couple of years I have watched KCSA establish a
position of leadership in providing expert communications counsel
to the cannabis industry. The opportunity to join KCSA was too good
to pass up, and I look forward to working closely with the entire
KCSA team," said Ms. Salarizadeh. "KCSA's vast
infrastructure, combined with SMG's knowledge of the cannabis
industry, will uniquely position us to offer unparalleled service
and support to our clients from around the globe."
About KCSA Strategic Communications
KCSA is a fully-integrated communications agency specializing in
public relations, investor relations, social media and marketing
with expertise in financial and professional services, technology,
healthcare, media, energy, cannabis and public services companies.
Since 1969, the firm has demonstrated strategic thinking and
program execution that drives results for its clients in the
ever-changing communications and digital landscape. The firm's
clients are its best references. For more information on the KCSA
Cannabis Practice or "The Green Rush," KCSA's 30-minute podcast
covering the business of cannabis, please visit our website
www.kcsa-cannabis.com. You can also follow KCSA Cannabis across
social channels by following @kcsa_cannabis.
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SOURCE KCSA Strategic Communications