JMEI Jumei International Holding Ltd

Jumei International Holding Limited (NYSE:JMEI) ("Jumei" or the "Company"), China's leading online retailer of beauty products, today reported its unaudited financial results for the six months ended June 30, 2017.

First Half 2017 Highlights

• Total net revenues for the first half of 2017 were RMB3.2 billion (US[1] $466.2 million), a 9.2% decrease from the same period of 2016, primarily due to a 2.8% year-over-year decrease in total orders[2], partially offset by a 3.1% year-over-year increase in the number of active customers[3].
• Total net GMV [4] was RMB3.6 billion (US$537.0 million), an 8.5% decrease year-over-year, which is primarily due to a decrease in sales from merchandise sales.
• Gross profit as a percentage of net revenues decreased to 23.8% from 27.9% in the same period of 2016. The decrease was primarily due to the increase in sale tax under the regulation of import tax on consumer goods imported through cross-border e-commerce platforms. Gross profit as a percentage of total net GMV decreased to 20.7% from 24.4% in the same period of 2016.
• Net income attributable to Jumei's ordinary shareholders was RMB101.9 million (US$15.0 million), compared with net income attributable to Jumei's ordinary shareholders of RMB141.2 million in the same period of 2016. Net margin attributable to Jumei's ordinary shareholders was 3.2%, compared with 4.1% in the same period of 2016.
• Non-GAAP net income attributable to Jumei's ordinary shareholders[5] was RMB115.2 million (US$17.0 million), compared with non-GAAP net income attributable to Jumei's ordinary shareholders of RMB163.6 million in the same period of 2016. Non-GAAP net margin attributable to Jumei's ordinary shareholders[5] was 3.6%, compared with 4.7% in the same period of 2016.

[1]		The U.S. dollar (USD) amounts disclosed in this press release, except for those transaction amounts that were actually settled in U.S. dollars, are presented solely for the convenience of the reader. The conversion of Renminbi (RMB) into USD in this press release is based on Federal Reserve exchange rate as of June 30, 2017, which was RMB6.7793 to USD1.00. The percentages stated in this press release are calculated based on the RMB amounts;
[2]		"Total orders" means the total number of orders placed during a period, excluding rejected or returned orders;
[3]		"Active customer" means a customer that made at least one purchase during a specified period;
[4]		"Net GMV" means the sum of (i) net revenues generated from merchandise sales, and (ii) net revenues generated from marketplace services plus corresponding payables to third-party merchants;
[5]		"Non-GAAP net income attributable to Jumei's ordinary shareholders" is a non-GAAP financial measure defined as net income attributable to Jumei's ordinary shareholders excluding share-based compensation expenses. "Non-GAAP net margin attributable to Jumei's ordinary shareholders" is a non-GAAP financial measure defined as Non-GAAP net income or loss attributable to Jumei's ordinary shareholders as a percentage of total net revenues. See "Use of Non-GAAP Financial Measures" and "Unaudited Reconciliation of GAAP and Non-GAAP Results".

Unaudited First Half 2017 Financial Results

Total net revenues were RMB3.2 billion (US$466.2 million), a decrease of 9.2% from RMB3.5 billion during the same period last year. The decrease was primarily attributable to decrease in the number of total orders. The number of total orders decreased by 2.8% to approximately 34.7 million from 35.7 million in the same period of 2016. The number of active customers increased by 3.1% to approximately 10.1 million from approximately 9.8 million in the same period of 2016.

Gross profit was RMB752.4 million (US$111.0 million), compared with RMB971.4 million in the first half year of 2016. Gross profit as a percentage of net revenues decreased to 23.8% from 27.9% in the same period of 2016. The decrease was primarily due to the increase in sale tax under the regulation of import tax on consumer goods imported through cross-border e-commerce platforms. Gross profit as a percentage of net GMV decreased to 20.7% from 24.4% in the same period of 2016. Gross profit from merchandise sales as a percentage of net GMV of merchandise sales decreased to 24.4% from 28.4% in the same period of 2016.

Total operating expenses were RMB634.6 million (US$93.6 million), a decrease of 25.5% from RMB852.2 million in the first half year of 2016. Operating expenses as a percentage of total net GMV decreased to 17.4% from 21.4% in the same period of 2016.

• Fulfillment expenses were RMB315.0 million (US$46.5 million), a decrease of 28.4% from RMB439.8 million in the same period of 2016. The decrease was primarily due to the combined effect of the increase of efficiency in orders processing and the decrease in the number of orders. Fulfillment expenses as a percentage of total net GMV decreased to 8.7% from 11.1% in the same period of 2016.
• Marketing expenses were RMB153.8 million (US$22.7 million), a decrease of 30.2% from RMB220.5 million in the same period of 2016. The decrease was primarily due to a decrease in use of live streaming promotional videos and a decrease in traditional advertising. Marketing expenses as a percentage of total net GMV was 4.2%, compared with 5.5% in the same period of 2016.
• Technology and content expenses were RMB91.4 million (US$13.5 million), a decrease of 3.9% from RMB95.1 million in the same period of 2016. Technology and content expenses as a percentage of total net GMV slightly increased to 2.5% from 2.4% in the same period of 2016. The decrease was mainly due to a decrease of server rental which were replaced by self-owned servers in order to build up new network infrastructure to enhance efficiency and scalability.
• General and administrative expenses were RMB74.3 million (US$11.0 million), a decrease of 23.3% from RMB96.9 million in the same period of 2016. General and administrative expenses as a percentage of total net GMV decreased to 2.0% from 2.4% in the same period of 2016. The decrease was primarily attributed to greater efficiency in general and administrative efforts.

Income from operations was RMB117.9 million (US$17.4 million), compared with income from operations of RMB119.2 million in the same period of 2016.

Non-GAAP income from operations, which excludes RMB13.3 million (US$2.0 million) in share-based compensation expenses, was RMB131.1 million (US$19.3 million), compared with non-GAAP income from operations of RMB141.6 million in the same period of 2016.

Net income attributable to Jumei's ordinary shareholders was RMB101.9 million (US$15.0 million), compared with net income attributable to Jumei's ordinary shareholders of RMB141.2 million in the same period of 2016. Net margin attributable to Jumei's ordinary shareholders decreased to 3.2% from 4.1% in the same period of 2016. Net income per basic and diluted ADS were RMB0.68 (US$0.10) and RMB0.68 (US$0.10), respectively, compared with net income per basic and diluted ADS RMB0.95 and RMB0.94, respectively, for the same period of 2016.

Non-GAAP net income attributable to Jumei's ordinary shareholders, which excludes share-based compensation expenses, was RMB115.2 million (US$17.0 million), compared with non-GAAP net income attributable to Jumei's ordinary shareholders RMB163.6 million in the same period of 2016. Non-GAAP net margin attributable to Jumei's ordinary shareholders decreased to 3.6% from 4.7% in the same period of 2016. Non-GAAP net income per basic and diluted ADS were RMB0.77 (US$0.11) and RMB0.77 (US$0.11), respectively, compared with non-GAAP net income per basic and diluted ADS of RMB1.10 and RMB1.09, respectively, in the same period of 2016.

Balance Sheet

As of June 30, 2017, the Company had cash and cash equivalents of RMB2.0 billion (US$296.7 million), and short-term investments of RMB906.7 million (US$133.7 million).

Use of Non-GAAP Financial Measures

To supplement the consolidated financial statements presented in accordance with the United States Generally Accepted Accounting Principles ("GAAP"), Jumei uses non-GAAP income from operations, non-GAAP net income attributable to Jumei's ordinary shareholders, non-GAAP net margin attributable to Jumei's ordinary shareholders and non-GAAP net income per ADS attributable to Jumei's ordinary shareholders, by excluding share-based compensation expenses from operating profit and net income attributable to the Company's shareholders, respectively. The Company believes these non-GAAP financial measures are important to help investors understand Jumei's operating and financial performance, compare business trends among different reporting periods on a consistent basis and assess Jumei's core operating results, as they exclude certain expenses that are not expected to result in cash payments. The use of the above non-GAAP financial measures has certain limitations. Share-based compensation expenses have been and will continue to be incurred in the future and are not reflected in the presentation of the non-GAAP financial measures, but should be considered in the overall evaluation of Jumei's results. The Company compensates for these limitations by providing the relevant disclosure of its share-based compensation expenses in the reconciliations to the most directly comparable GAAP financial measures, which should be considered when evaluating Jumei's performance. These non-GAAP financial measures should be considered in addition to financial measures prepared in accordance with GAAP, but should not be considered a substitute for, or superior to, financial measures prepared in accordance with GAAP. Reconciliation of each of these non-GAAP financial measures to the most directly comparable GAAP financial measure is set forth at the end of this release.

About Jumei International Holding Limited

Jumei (NYSE:JMEI) is China's leading online retailer of beauty products. Jumei's internet platform is a trusted destination for consumers to discover and purchase branded beauty products, baby, children and maternity products, light luxury products, health supplements and other products through the Company's jumei.com and jumeiglobal.com websites and mobile application. Leveraging its deep understanding of customer needs and preferences, as well as its strong merchandizing capabilities, Jumei has adopted multiple effective sales formats to encourage product purchases on its platform, including curated sales, online shopping mall and flash sales. More information about Jumei can be found at http://ir.jumei.com.

Safe Harbor Statement

Any forward-looking statements contained in this announcement are made under the "safe harbor" provisions of the U.S. Private Securities Litigation Reform Act of 1995. Forward-looking statements can be identified by terminology such as "will," "expects," "anticipates," "future," "intends," "plans," "believes," "estimates" and similar statements. Jumei may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission ("SEC") on Forms 20-F and 6-K, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about Jumei's beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement. Further information regarding such risks and uncertainties is included in Jumei's filings with the SEC, including its annual report on Form 20-F. All information provided in this press release and in the attachments is as of the date of this press release, and Jumei does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

Jumei International Holding LimitedMs. Cindy CaoSenior Reporting ManagerPhone: +86-10-5676-6824Email: chunyanc@jumei.com

ChristensenIn ChinaMr. Christian ArnellPhone: +86-10-5900-1548E-mail: carnell@christensenir.com

In United StatesMs. Linda BergkampPhone: +1-480-614-3004Email: lbergkamp@christensenir.com

JUMEI INTERNATIONAL HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS
(RMB in thousands, except share data and per share data)
		December 31, 2016		June 30, 2017		June 30, 2017
		RMB		RMB		US$
ASSETS
Current assets:
Cash and cash equivalents		2,301,471		2,011,117		296,656
Short-term investment		700,000		906,677		133,742
Accounts receivable, net		28,868		25,423		3,750
Inventories		646,116		797,161		117,587
Advances to suppliers		20,704		85,130		12,557
Prepayments and other current assets		197,867		191,462		28,242
Total current assets		3,895,026		4,016,970		592,534
Non-current assets:
Long-term investment		515,699		537,077		79,223
Investment security		79,298		84,154		12,413
Loans receivable, net		73,330		73,330		10,817
Property, equipment and software, net		53,602		81,425		12,011
Construction in process		5,645		72,174		10,646
Land use right		82,527		81,687		12,049
Intangible assets, net		-		31,572		4,657
Goodwill		15,291		120,510		17,776
Deferred tax assets		1,327		1,327		196
Other non-current assets		24,356		17,716		2,613
Total non-current assets		851,075		1,100,972		162,401
Total assets		4,746,101		5,117,942		754,935
Current liabilities
Accounts payable		605,131		653,614		96,413
Advances from customers		65,855		58,707		8,660
Tax payable		79,780		70,656		10,422
Accrued expenses and other current liabilities		105,955		167,110		24,650
Total current liabilities		856,721		950,087		140,145
Non-current liabilities
Other non-current liabilities		2,248		6,214		914
Deferred tax liabilities		-		3,238		478
Total non-current liabilities		2,248		9,452		1,392
Total liabilities		858,969		959,539		141,537
Mezzanine Equity
Redeemable Preferred Shares		-		159,247		23,490
Total mezzanine Equity		-		159,247		23,490
Shareholders' equity:
Ordinary shares		244		244		36
Additional paid-in capital		2,921,539		2,932,357		432,546
Statutory reserves		37,806		37,806		5,577
Retained earnings		781,925		883,808		130,369
Accumulated other comprehensive income		145,618		144,941		21,380
Jumei's shareholders' equity		3,887,132		3,999,156		589,908
Total shareholders' equity		3,887,132		3,999,156		589,908
Total liabilities, mezzanine equity and shareholders’ equity		4,746,101		5,117,942		754,935

JUMEI INTERNATIONAL HOLDING LIMITED
UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(RMB in thousands, except share data and per share data)
		For the six months ended
		June 30,			June 30,			June 30,
		2016			2017			2017
		RMB			RMB			US$
Net revenues:
Merchandise sales		3,424,130			3,088,460			455,572
Marketplace services		57,094			71,728			10,580
Total net revenues		3,481,224			3,160,188			466,152
Cost of revenues		(2,509,801	)		(2,407,779	)		(355,166	)
Gross profit		971,423			752,409			110,986
Operating expenses:
Fulfillment expenses		(439,758	)		(315,033	)		(46,470	)
Marketing expenses		(220,475	)		(153,837	)		(22,692	)
Technology and content expenses		(95,137	)		(91,355	)		(13,476	)
General and administrative expenses		(96,859	)		(74,334	)		(10,965	)
Total operating expenses		(852,229	)		(634,559	)		(93,603	)
Income from operations		119,194			117,850			17,383
Other income:
Interest income		50,480			27,796			4,100
Others, net		16,827			(21,529	)		(3,176	)
Income before tax		186,501			124,117			18,307
Income tax expenses		(37,300	)		(22,234	)		(3,280	)
Net income		149,201			101,883			15,027
Net income attributable to noncontrolling interests		(7,958	)		-			-
Net income attributable to Jumei International Holding Limited		141,243			101,883			15,027
Net income attributable to Jumei's ordinary shareholders		141,243			101,883			15,027
Net income		149,201			101,883			15,027
Fair value change – investment security, net of tax		14,102			6,814			1,005
Foreign currency translation adjustment, net of nil tax		9,903			(7,491	)		(1,105	)
Total comprehensive income		173,206			101,206			14,927
Comprehensive loss attributable to noncontrolling interests		(8,600	)		-			-
Comprehensive income attributable to Jumei International Holding Limited		164,606			101,206			14,927
Net income per share attributable to Jumei's ordinary shareholders
- Basic		0.95			0.68			0.1
- Diluted		0.94			0.68			0.1
Net income per ADS attributable to Jumei's ordinary shareholders
(1 ordinary share equals to 1 ADS)
- Basic		0.95			0.68			0.1
- Diluted		0.94			0.68			0.1
Weighted average shares outstanding used in computing net
income per share attributable to Jumei's ordinary shareholders
- Basic		149,340,266			149,742,862			149,742,862
- Diluted		149,951,312			150,431,905			150,431,905
		For the six months ended
		June 30,			June 30,			June 30,
		2016			2017			2017
		RMB			RMB			US$
Share-based compensation expenses included are follows:
Fulfillment expenses		3,710			224			33
Marketing expenses		5,604			5,421			800
Technology and content expenses		2,373			2,234			330
General and administrative expenses		10,707			5,419			799
Total		22,394			13,298			1,962

JUMEI INTERNATIONAL HOLDING LIMITED
UNAUDITED RECONCILIATION OF GAAP AND NON-GAAP RESULTS
(RMB in thousands, except share data and per share data)
		For the six months ended
		June 30, 2016		June 30, 2017		June 30, 2017
		RMB		RMB		US$
Income from operations		119,194		117,850		17,383
Share-based compensation expenses1		22,394		13,298		1,962
Non-GAAP income from operations		141,588		131,148		19,345
Net income attributable to Jumei's ordinary shareholders		141,243		101,883		15,027
Share-based compensation expenses		22,394		13,298		1,962
Non-GAAP net income attributable to Jumei's ordinary shareholders		163,637		115,181		16,989
Non-GAAP net income per share attributable to Jumei's ordinary  shareholders
- Basic		1.10		0.77		0.11
- Diluted		1.09		0.77		0.11
Non-GAAP net income per ADS attributable to Jumei's ordinary   shareholders (1 ordinary share equals to 1 ADS)
- Basic		1.10		0.77		0.11
- Diluted		1.09		0.77		0.11
Weighted average shares outstanding used in computing non-GAAP   net income per share attributable to Jumei's ordinary shareholders：
- Basic		149,340,266		149,742,862		149,742,862
- Diluted		149,951,312		150,431,905		150,431,905

__________________1  Share-based compensation expenses are not deductible item under PRC Enterprise Income Tax Law, hence no income tax implications.