Italy's Advertising Market Seen Down 5% In 2012 - Report
May 24 2012 - 3:37AM
Dow Jones News
Italy's advertising market is expected to shrink 5% in 2012 from
the year earlier, although the market isn't forecast to drop below
the EUR8 billion figure, writes daily Il Sole "4 Ore Thursday,
citing the head of the country's advertising association in an
interview.
The biggest slide is expected to be in newspaper advertising,
while for the online market the forecast is for a 10% growth, says
Lorenzo Sassoli de Bianchi, head of UPA, according to the
newspaper.
Newspaper Web site: www.ilsole24ore.com
-Rome Bureau, Dow Jones Newswires; +39 06 6976 6920