Investing in a Market Intelligence Study Increased Brand Awareness for a Leading Sports Goods Manufacturer, Infiniti
September 23 2017 - 12:06PM
Business Wire
Infiniti Research, a global competitive intelligence solutions
provider, has announced the completion of their new market
intelligence engagement on the consumer goods industry. The client,
a leading sporting goods manufacturer, wanted to understand their
potential customers’ preferences and persuade new customers to buy
their products. The client was aiming at increasing customer reach,
developing positive customer relationships, and augmenting their
offerings in the new market segments. Additionally, the client
wanted to increase their brand awareness and devise an effective
go-to-market strategy to stay ahead in the market.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20170923005011/en/
Market Intelligence Engagement for a
Sporting Goods Manufacturer Helps Increase Brand Awareness.
(Graphic: Business Wire)
According to the market intelligence experts at Infiniti,
“Increasing leads, developing strong customer relationships, and
enhancing product offerings in the niche market segments are some
of the key challenges faced by the sporting goods
manufacturers.”
The sports goods industry has been witnessing strong growth over
the last few years. Factors like growing awareness among people
about health and fitness, increasing involvement in sports
activities, and the advent of e-commerce platforms are influencing
the growth of the sporting goods manufacturing market space.
Consequently, to increase their brand awareness, the sporting goods
manufacturers are offering a variety of products and services to
their target audience.
The solution offered by Infiniti helped the client to understand
the potential customer’s behavior and increase brand recognition.
The client was also able to identify the potential opportunities
and predict the market’s growth. With the help of market
intelligence, the sports goods manufacturer was able to track,
monitor, and map market performance and determine the KPIs.
Request a free brochure to see how Infiniti Research’s
solutions can help you.
This market intelligence engagement
provided benefits that helped the client to:
- Assess detailed information on the
customers
- Determine the size and growth of the
market
- To read more, request a free
proposal
This market intelligence engagement
offered predictive insights on:
- Identifying market direction, target
segments, and potential opportunities
- Understanding the market effectiveness
and devising a robust go-to-market approach
- To read more, request a free
proposal
View the complete market intelligence
engagement here:
https://www.infinitiresearch.com/casestudy/sporting-goods-market-intelligence
About Infiniti Research
Established in 2003, Infiniti Research is a leading market
intelligence company providing smart solutions to address your
business challenges. Infiniti Research studies markets in more than
100 countries to help analyze competitive activity, see beyond
market disruptions, and develop intelligent business
strategies.
With 14+ years of experience and offices across three
continents, Infiniti Research has been instrumental in providing a
complete range of competitive intelligence, strategy, and research
services for over 550 companies across the globe.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20170923005011/en/
Infiniti ResearchAnirban ChoudhuryMarketing ConsultantUS: +1 630
333 9501UK: +44 208 123
1770hello@infinitiresearch.comhttps://www.infinitiresearch.com/contact-us