PATCHOGUE, N.Y., June 22, 2018 /PRNewswire-iReach/ -- Internet marketing agency, fishbat, breaks down a few of the top reasons why it's to your advantage to include more video content on your website and in your marketing.

Video is a powerful marketing tool. Here are five reasons why you should include more video in your marketing:

  1. Video catapults sales and conversions. The research cannot be ignored. Video converts and sells. And it does so across a wide range of industries. From jewelry to electronics and home and garden to technology, adding video to one of your landing pages can catapult your sales. It's a visual medium and the brain responds well to visual mediums.
  2. Video has a positive ROI. The profits made from a strategically executed video are typically enough to cover the cost of making the video and more. So long as the video explains the product or service well, the actual quality of the video doesn't matter that much. So, even companies on a budget can benefit from video's great ROI.
  3. Video is great "behind the scenes" marketing. "Behind the scenes" marketing is when your marketing gives your audience a glimpse into the inner workings of your company. This type of marketing is known to build trust with consumers. It also gives your brand a personality. Many companies that employ this style of marketing are seeing great results. So, take a video of your employees working, building a product, solving a customer service challenge, and more.
  4. You're more visible with video. Search engines "reward" sites with video. Users spend more time engaging with video than other types of content. So, if you display a video on your site, users will likely spend more time engaging with your site. This tells search engines that you're providing relevant, high-quality content, and that's the type of content that leads to better search engine rankings.
  5. Video is great mobile marketing. Smartphone users seem to be attracted to video. This makes senseā€”it's much easier to view a video on your phone than it is to read small text.  As mobile content consumption grows, video is going to be one way you maintain heavy traffic and convert visitors.

ABOUT FISHBAT

fishbat is a full-service digital marketing firm that takes a holistic business approach to their clients' digital marketing programs. The fishbat team understands the importance of business principles just as well as the nuances of the latest digital technologies. fishbat offers every digital marketing service available from digital marketing research and planning to brand development to website and asset creation through social media management and search engine optimization programs - all custom calibrated for both B2B and B2C businesses.

Media Contact: Scott Darrohn, fishbat Media, 855-347-4228, press@fishbat.com

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SOURCE fishbat

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