Intel Drone Light Show Breaks Guinness World Records Title at Olympic Winter Games PyeongChang 2018
February 09 2018 - 08:00AM
Business Wire
Intel Takes Entertainment to New Heights
with Spectacular Drone Performances during the Opening Ceremony and
Nightly Victory Ceremonies
NEWS HIGHLIGHTS
- 1,218 Intel® Shooting Star™ drones lit
up the sky for the PyeongChang 2018 Opening Ceremony, setting a new
GUINNESS WORLD RECORDS™ title for the most drones flown
simultaneously.
- 300 Intel Shooting Star drones flew
live at the opening ceremony and dazzled the audience with the
Olympic rings.
- 300 Intel Shooting Star drones will
perform from Feb. 10-24 at each victory ceremony nightly.1
- Advanced Intel drone technology will
enhance the Olympic Games through 2024.
1,218 Intel® Shooting Star™ drones made history for the Olympic
Winter Games PyeongChang 2018 Opening Ceremony with the Winter
Olympics’ first-ever drone light show that also set a Guinness
World Records* title for the “most unmanned aerial vehicles
airborne simultaneously.” The world record flight was prerecorded
for the event. Three hundred Intel Shooting Star drones flew live
at the opening ceremony and dazzled the audience with the Olympic
rings.
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The Intel drone light show team produces
the Olympic Winter Games PyeongChang 2018 Opening Ceremony drone
light show, featuring Intel Shooting Star drones. (Credit: Intel
Corporation)
Intel Shooting Star drones will also celebrate athletes
throughout the games with performances during the nightly victory
ceremonies, lighting up the sky with colorful aerial routines.
Intel is reimagining the future of entertainment at the Olympic
Winter Games with the first drone light show performances of their
kind.
Press Kits: Drones at Intel | Intel at the Olympic
Games
Kicking off the 2018 Olympic Winter Games in PyeongChang,
viewers from around the globe were treated to a record-breaking
light show during the opening ceremony that surpassed Intel’s
previous record of 500 drones flown simultaneously in Germany in
2016. Intel designed and developed custom animations for the
opening ceremony and nightly victory ceremony performances, which
include animations of different sports and various Olympic-related
logos including the formation of the iconic Olympic rings.
“The Olympics are a time when the sports and entertainment
industries are buzzing with record-setting performances, so it was
the perfect stage for Intel Shooting Star drones and our team to
set their own kind of record,” said Natalie Cheung, general manager
of Intel’s drone light show team. “It’s an honor to celebrate
athletes from every corner of the world during the Opening Ceremony
and victory ceremonies, and we hope that the nightly Intel drone
light shows add to the magic of this unforgettable,
once-in-a-lifetime experience.”
“It’s been exciting for us to partner with Intel on the Winter
Olympics, as they continue to push the limits with their advanced
drone light show technologies,” said Sam Prosser, commercial
director EMEA APAC Guinness World Records. “From flying 100 drones
simultaneously in 2015, to 500 drones in 2016, and now more than
1,000 drones – the sky is the limit with entertaining through Intel
drone light shows.”
Following the PyeongChang 2018 Opening Ceremony, Intel also ran
a 30-second ad spot featuring the power of Intel Shooting Star
drones and their unique entertainment possibilities.
As a member of “The Olympic Partner” (TOP) worldwide sponsorship
program, Intel is helping to transform the fan experience by
creating immersive opportunities for viewers to be a part of the
Olympic Games.
The Intel Shooting Star drones are a type of unmanned aerial
vehicle (UAV) specifically designed for entertainment purposes,
equipped with LED lights that can create countless color
combinations and easily be programmed for any animation. The fleet
of drones is controlled by one pilot.
“We are honored to have Intel drones playing several roles at
the Olympic Games,” said Anil Nanduri, vice president and general
manager, Intel Drone Group. “Not unlike the athletes competing in
the events, we continue to push to innovate and develop the drone
technologies that inspire people all over the world.”
For full details on Intel Shooting Star drones, visit
the drone show fact sheet. For more information on Intel’s TOP
worldwide sponsorship, visit the company’s Olympic Games news
portal, which includes an interactive map of Intel’s activities in
PyeongChang. For all other details regarding the Olympic Winter
Games PyeongChang 2018, visit www.olympic.org.
1All performances are wind- and weather-permitting.
About Intel
Intel (NASDAQ: INTC) expands the boundaries of technology to
make the most amazing experiences possible. Information about Intel
can be found
at newsroom.intel.com and intel.com.
Intel, the Intel logo and Intel Shooting Star are trademarks of
Intel Corporation or its subsidiaries in the U.S. and/or other
countries.
*Other names and brands may be claimed as the property of
others.
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