InnerScope
Hearing Technologies, Inc. Announces its
"Hearing Better in America" Marketing Campaign with the Re-Launch
of its Enhanced eCommerce Direct-To-Consumer Website
NoHassleHearing.com
The Company kicks off its
"Hearing Better in America" marketing campaign with the
re-launching of the newly enhanced www.nohasslehearing.com
website for its direct-to-consumer FDA-Cleared Hearing Aid
Devices.
ROSEVILLE, CA.
-- June 27, 2018 -- InvestorsHub NewsWire
-- Hearing Technologies
InnerScopeInc. (OTCQB:
INND) announces
its "Hearing Better in America" marketing campaign with the newly
enhanced re-launching of its www.nohasslehearing.com
eCommerce
Direct-To-Consumer ("DTC") stores. With this enhancement and
re-launch, the Company currently has 2 eCommerce DTC sales
platforms dedicated to helping the hearing-impaired community find
easy and affordable hearing solutions. The Company had previously
announced its www.hearingbenefit.com DTC website for its Personal
Sound Amplifier Products. The "Hearing in America" marketing
campaign along with its eCommerce DTC sales platforms allows the
Company to strategically and demographically focus its marketing
resources to the 48 million Americans that have some form of
treatable hearing disability. Additionally, the "Hearing in
America" marketing campaign gives the Company a unified message to
40+ million Americans who are currently living with the
consequences of untreated hearing loss.
InnerScope's
"Hearing
Better in America" marketing campaign is split into two target
demographics. First, targeting the current 83%
(approximately 40+ million) Americans who need hearing help but
either choose not to seek help because hearing aids are too
expensive and/or to time consuming for the
traditional process, which usually requires multiple trips and
hours to a local hearing healthcare's office or clinic. Second,
targeting the remaining 16% (approximately 8+ million) of Americans
that do currently wear or have hearing aids devices. These
individuals have personally experienced the high cost of hearing
aids and are always actively looking for more affordable and better
hearing aid devices to replace their current hearing aids that they
have. Especially, since the average cost is more than $5,000 and
the life span of hearing aids on the average is approximately 5
years maximum before the user needs or wants to purchase new
devices. These 8+ million individuals will always be in the market
looking for their next hearing aids. With InnerScope's
newly
enhanced www.nohasslehearing.com offers the 48+ Million
Americans affordable hearing aid solution with similar hearing aid
technology as well as a great customer satisfaction and experience
with InnerScope's
FDA-Cleared
Hearing Aids starting as low as $499 per hearing aid and financing
at 0% interest for up to 24 Months on all hearing aid
purchases.
InnerScope
is currently
running a series of full-page ads in newspapers in 4 strategic
markets within the United States as a pilot marketing
program. The Company estimates the
"Hearing Better in America" marketing campaign with
its strategic
targeted marketing strategy can up to reach 70% of the entire
hearing-impaired population in the United States. The marketing
campaign includes:
- Easy and direct access
through its eCommerce DTC stores for more affordable hearing
assistive products and hearing aid devices to the 48 million people
in the United States who suffer with hearing loss and struggle to
hear everyday.
- Educating the consumers on
the health risks associated with living with consequences of
untreated hearing loss, including the increased risks of Dementia
and Alzheimer's.
- Full page newspaper ads in
every major metropolitan targeted markets throughout the United
State, giving the consumers alternative hearing solutions by
offering easy phone in orders or directing them to either to
go to www.hearingbenefit.com
for Personal
Sound Amplifiers Products or go to www.nohasslehearing.com for
FDA Cleared
hearing aid devices at factory direct pricing.
- Direct mail campaigns will
follow or be in conjunction with the all the newspaper ads in all
of the targeted markets designed to direct traffic to the eCommerce
DTC websites sales platforms.
- Satellite Radio ads will
follow or be combined with the direct mail and newspaper ads in all
targeted markets also designed to direct traffic to the eCommerce
DTC websites sales platforms.
- Online advertising and
marketing campaigns to include social media. Using the power of
targeting and retargeting the Hearing-Impaired Community through
Google, Facebook/Instagram, YouTube, and other online advertising
channels.
InnerScope
believes
with this new
marketing strategy along with its enhanced
eCommerce DTC sales platforms, the "Hearing Better in America"
marketing campaign will not only cause a disruption in the
traditional sales and delivery model within the hearing aid
industry, but also will assist in increasing the importance of
hearing health and the acceptance and adoption of hearing aids as a
part of a person's overall health and well-being.
"We are excited about
our "Hearing Better in America" marketing campaign which will help
the millions of people in the United States to decide
reduce their
health risks by treating their hearing loss", said
Matthew Moore, CEO of InnerScope
Hearing
Technologies. "It is no wonder why more
people are living and struggling with hearing loss than ever
before, the traditional cost and inconvenience is just too
high, but
the true cost is even higher with all of the documented health
risks of living with untreated hearing loss. The most common
treatment recommended for 90% of all types of hearing impairment is
hearing aids. Traditionally, the hearing-impaired community
purchase hearing aids from a local hearing healthcare's provider's
office or clinic. The cost of the hearing aids is bundled with
their services and office overhead, which drives up the cost for
the consumer. Also, hearing aids were solely designed for the
hearing healthcare provider to fit and adjust the hearing aids, not
the consumer", continued, Mr. Moore.
"Until
now, with all of the latest innovative advancements in hearing aid
technology and consumer electronics, specifically in wireless
Bluetooth consumer-controlled hearing aids, the user can now
personalize and self-adjust the devices, so the hearing-impaired
individual now has the option for the same type of FDA cleared
hearing aid technology delivered directly to their home, and thus
cutting out the
middle-man and saving thousands of dollars. Although,
InnerScope
is
not a substitute for the hearing healthcare providers and the
needed audiological services they provide, but when the time comes
for the consumer to purchase hearing aids, InnerScope
is
a viable option. With the
"Hearing Better in America" marketing campaign, the message is
simple, InnerScope
has
Made Hearing Easy
and Hassle Free with access to affordable hearing aids and personal
sound amplifiers products offered at factory direct prices,
delivered right to them, in the privacy of their home",
Mr. Moore
concluded.
About
InnerScope Hearing Technologies
(INND):
InnerScope
Hearing
Technologies (INND) is a technology driven company with highly
scalable B2B and B2C solutions. The Company plans on offering a B2B
SaaS based Patient Management System (PMS) software
program,
designed to improve operations and communication with
patients. INND
also offers a Buying Group experience for audiology practice,
enabling owners to lower product costs and increase their margins.
INND will also compete in the DTC (Direct-to-Consumer) markets with
its own line of "Hearable", and "Wearable" Personal Sound Amplifier
Products (PSAPs) and revolutionary APPs on the iOS and Android
markets.
INND
has plans on opening, operating and expanding a chain of
audiological and retail hearing device clinics. INND's seasoned
team of professionals, with collectively over 200+ years of
experience in the hearing aid industry, including successful
operations in hearing aid manufacturing and retail store
management. Our team has the knowledge, relationships, and the
experience to quickly deploy new products and software to serve
approximately 1.2 billion people around the globe that are
suffering with 25 db
or
greater hearing loss. For
more information, please visit: www.innd.com
Safe Harbor
This presentation contains
forward-looking statements which relate to future events or
InnerScope
Hearing
Technologies future performance or financial condition. Any
statements that are not statements of historical fact (including
statements containing the words "believes," "should," "plans,"
"anticipates," "expects," "estimates" and similar expressions)
should also be considered to be forward-looking statements. These
forward-looking statements are not guarantees of future
performance, condition or results and involve a number of risks and
uncertainties. Actual results may differ materially from those in
the forward-looking statements as result of a number of factors,
including those described from time to time in InnerScope
Hearing
Technologies filings with the Securities and Exchange
Commission. InnerScope
Hearing
Technologies undertakes no duty to update any forward-looking
statements made herein.
Contact:
Investor
Relations Contact
Andrew
Barwicki
516-662-9461
Andrew@barwicki.com
InnerScope
Hearing
Technologies,
Inc.
Matthew
Moore
Matthew@innd.com
916-218-4100
www.innd.com
www.nohasslehearing.com
www.hearingbenefit.com
www.innd.com