EL SEGUNDO, Calif.,
Nov. 19, 2017 /PRNewswire/
-- After eight weeks of viewing more than 50 toy inventions,
the kid judges have spoken and Hydroshield™ Water Dodger™ is the
winner of season two of ABC's "The Toy Box." Hydroshield Water
Dodger is now available for purchase online exclusively at
Toysrus.com – the nation's leading retailer dedicated to kids (and
parents) who know how to play. As the one-stop-shop for products
from the show, the retailer will have Hydroshield Water Dodger
available at Toys"R"Us® stores nationwide beginning
Monday, November 20, just in time for
one of the biggest shopping weeks of the year.
Hydroshield Water Dodger is a one-of-a-kind, all-weather outdoor
toy that includes two-shields and two-water balls, called Aqua
Ammo™. Players can use the shields any time of year to throw, dodge
and block Aqua Ammo or snow balls, while keeping their own arsenal
safe inside the storage net on each shield.
"Growing up with a single mother and seven siblings we came up
with a ton of ways to keep ourselves entertained, and inventing
toys and games has always been a passion," said Nathaniel Eaton, Winner of Season two of ABC's
'The Toy Box.' "It's truly a dream come true to see my toy
invention on-shelf at Toys"R"Us and hopefully on kids wish lists
this holiday season."
"Our goal is to bring epic play experiences to kids of all ages,
and Hydroshield Water Dodger delivers," said Richard Dickson, COO and President, Mattel. "The
toy inventors put so much heart and soul into their inventions that
we were inspired to release favorites from Eric and Toys"R"Us,
Wobb-Ball and Eardorables, following the finale episode."
- Wobb-Ball, chosen by host Eric, moves in every
direction! And not only is the rod flexible, so is the game play.
Wobb-Ball allows players to play solo or in teams to achieve high
scores, and the base is removable so players can take the game
anywhere. Wobb-Ball is available exclusively on Toysrus.com and
only at Toys"R"Us® stores beginning Monday, November 20.
- Eardorables, chosen by Toys"R"Us, is a plush animal with
a secret! Kids can store their secrets and cool things inside their
Eardorables, for super safe keeping. There's also a surprise in
every Eardorables. Eardorables is available exclusively on
Toysrus.com.
ABC, Mattel, Hudsun Media and Electus developed the ultimate
toy-competition series, "The Toy Box" to give audiences across the
country a sneak peek into the world of toy invention.
Over the course of the series, passionate inventors poured their
hearts and souls into their toy concepts that they presented to a
rotating panel of some of the toughest judges in the industry…
kids! This season's judges included Noah Ritter (age 8), Adi
Ash (age 10), Paxton Booth (age 7), Sydney Mae Estrella (age 9), Kyle Lee (age 7), Joachim Powell (age 11), Gideon Reynolds (age 6), Emma Sobel (age 9), Madison Stevens (age 8) and Olivia Trujillo (age 12). After deliberating
over the finalists, the judges selected Water Dodger, now known as
Hydroshield Water Dodger, as the grand prize winner.
"We're in the play business 365 days a year and see how playtime
is disappearing – less recess, structured activities and no time
for free play. We need more people like the inventors highlighted
on the show, who aren't afraid to think outside of the box,
experiment and create a toy, that will spark imaginative and fun
play for the millions who shop with us," said Richard Barry, Executive Vice President and
Global Chief Merchandising Officer, Toys"R"Us and Babies"R"Us. "As
the champions of play, we are delighted to continue to be the
exclusive destination for toy inventions from 'The Toy Box' and are
excited to introduce Hydroshield, Wobb-Ball and Eardorables to
customers just in time for the holidays."
Hyrdoshield Water Dodger, Wobb-Ball and Eardorables are now
available online exclusively at www.toysrus.com/toybox. For
more information on ABC's "The Toy Box," and the winning toy visit
http://abc.go.com/shows/the-toy-box.
About Mattel
Mattel (NASDAQ: MAT) is a
global learning, development and play company that inspires the
next generation of kids to shape a brighter tomorrow. Through our
portfolio of iconic consumer brands, including American Girl®,
Barbie®, Fisher-Price®, Hot Wheels® and Thomas & Friends™, we
create systems of play, content and experiences that help kids
unlock their full potential. Mattel also creates inspiring and
innovative products in collaboration with leading entertainment and
technology companies as well as other partners. With a global
workforce of approximately 32,000 people, Mattel operates in 40
countries and territories and sells products in more than 150
nations. Visit us online at www.mattel.com.
About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's
leading dedicated toy and baby products retailer, offering a
differentiated shopping experience through its family of brands.
Merchandise is sold in 883 Toys"R"Us and Babies"R"Us stores in
the United States, Puerto Rico and Guam, and in 795 international stores and 254
licensed stores in 37 countries and jurisdictions. With its strong
portfolio of e-commerce sites including Toysrus.com and
Babiesrus.com, the company provides shoppers with a broad online
selection of distinctive toy and baby products. Toys"R"Us, Inc. is
headquartered in Wayne, NJ, and
has an annual workforce of approximately 60,000 employees
worldwide. The company is committed to serving its communities as a
caring and reputable neighbor through programs dedicated to keeping
kids safe and helping them in times of need. Since 1992, the
Toys"R"Us Children's Fund, a public charity affiliated with
Toys"R"Us, Inc., has donated more than $130
million in grants to children's charities. For more
information, visit Toysrusinc.com or follow @ToysRUsNews on
Twitter. Follow Toys"R"Us and Babies"R"Us on Facebook at
Facebook.com/Toysrus and Facebook.com/Babiesrus and on Twitter at
Twitter.com/Toysrus and Twitter.com/Babiesrus.
About ABC Entertainment
ABC Entertainment airs
compelling programming across all day parts, with new shows
including fall's No. 1 new drama, "The Good Doctor"; as well as
"Kevin (Probably) Saves the World" and "The Mayor"; and current
hits such as groundbreaking dramas "Designated Survivor,"
"Quantico," "Scandal" "How to Get Away with Murder," "Grey's
Anatomy," "Marvel's Agents of S.H.I.E.L.D." and "Once Upon a Time."
The ABC Television Network is also home to the Emmy® Award-winning
"Modern Family" and trailblazing comedy favorites "black-ish,"
"American Housewife," "Fresh Off the Boat," "The Goldbergs,"
"The Middle" and "Speechless"; hit game shows "$100,000 Pyramid," "Celebrity Family Feud,"
"Match Game" and "To Tell the Truth"; reality phenomenon "Shark
Tank," iconic "The Bachelor" franchise, long-running hits "Dancing
with the Stars" and "America's Funniest Home Videos," and the
return of "American Idol"; "General Hospital," which has aired for
over 50 years on the network, along with daytime talk show "The
Chew"; and late-night talk show "Jimmy Kimmel Live." The network
also boasts some of television's most prestigious awards shows,
including "The Oscars®," "The CMA Awards," "The American
Music Awards" and "The Billboard Music Awards."
About Electus
Electus is a full-service
production studio that creates, produces and sells a broad range of
scripted and unscripted entertainment and branded content to
broadcast, cable and digital/OTT platforms around the world. With
talent, production and distribution under one roof, the company's
series include The Toy Box (ABC), Running Wild
with Bear Grylls (NBC), Jane the Virgin (The
CW), Flaked (Netflix) and Darkness (Discovery),
as well as Hot Date (Pop) produced by Electus' Big
Breakfast, and via its prodco Notional, the acclaimed
Chopped (Food), Chopped
Junior, Chopped
All-Stars and Chopped After Dark. Electus'
strategic investment deals include Hudsun Media (The Toy
Box, House of DVF for E!) and Tim Puntillo's Rio
Bravo (Food Fighters for NBC), as well as a
majority investment in management and production company Principato
Young Entertainment. Electus is an operating business of IAC.
For more information, visit www.electus.com.
Contact:
Candice
Jacobson
Mattel Global Communications
310-252-4619
Candice.Jacobson@Mattel.com
Nicole Hayes
Toys"R"Us Public Relations
973-617-4371
Nicole.Hayes@toysrus.com
Courtney Kugel
ABC Entertainment Publicity
818-460-6089
Courtney.E.Kugel@abc.com
MAT
View original content with
multimedia:http://www.prnewswire.com/news-releases/hydroshield-water-dodger-is-the-winner-of-abcs-the-toy-box-300559075.html
SOURCE Mattel, Inc.