BENTONVILLE, Ark., Nov. 14, 2018 /PRNewswire-PRWeb/ -- Softscribe
Inc., a leading hotel tech PR firm, shows how hoteliers can blend
technology and an authentic guest experience to increase loyalty
among Millennials, Baby Boomers and Business Travelers.
"'What do Millennials want?' is top-of-mind for hoteliers who
want to create loyalty and repeat business with that segment," said
Julie Keyser Squires, Softscribe
Inc. CEO. "But there are two other equally important traveler
types: Baby Boomers and the Business Travel market."
Squires noted that while an estimated 83.5 million Millennials
are the largest generation in the United
States, second to 76 million American Baby Boomers, there were 462 million U.S.
domestic business trips in 2017.
Millennials, Baby Boomers, Business Travelers Use Tech
Differently
"Each of these demographics uses technology differently," said
Squires. "Millennials want an authentic experience, and they seem
to be going retro. They like Polaroid cameras and are turning off
their phones. Baby Boomers want a place to land that meets their
needs, not an experience. And Business Travelers want quick
service, comfort and a fast in-and-out instead of face-to-face
service. They want to go straight to their rooms."
How are hoteliers meeting this demographic challenge? For
answers, Softscribe Inc. turned to some of its best-in-class
technology clients and their customers.
Baby Boomers, Millennials, and Business Travelers all value
being recognized and having their preferences known before
check-in. "Maestro's Loyalty System is at the heart of our
EveryStay program. Our agents use Maestro PMS to identify
preferences including room types, food and beverage favorites, and
special requests to make their stay more enjoyable. Our success is
based on recognizing each guest, providing the experience they
value, and rewarding their loyalty," said Mike Robertson, Marketing Manager for Rodd
Hotels & Resorts.
"Our management style is performance-driven. We look at guest
feedback, revenue, and expense trends every day. We set specific
goals through budgeting, market share strategies, and guest
experience initiatives for each key result area. Aptech's PVNG
accounting system and Execuvue allow us the opportunity to optimize
performance and maximize profitability," said Ed Ghanami, president of Panache Management,
LLC.
"A growing number of properties are implementing mobile access
guest room locking systems and the apps that support them. Mobile
access integrates the lock process with numerous property and chain
departments. Mobile access door locks play an important role in
chain marketing, loyalty programs, and the overall guest
experience. The original purpose of improving guest door locks was
exclusively loss prevention and security. Today, mobile access
expands the door lock role to include enhancing the guest
experience, hotel marketing, and loyalty program participation,"
said Alastair Cush, former Head of
Lodging Global Business Development for dormakaba, currently Senior
Vice President Skyfold, dormakaba Group
"At most hotels, air conditioning or heating is the first issue
guests complain about. Honeywell delivers a perfect guest
experience at our property. We installed Honeywell's INNCOM
INNcontrol3 solution suite and Deep Mesh Network specifically to
monitor guestroom environmental equipment to enable optimum
performance and an ideal guest experience. INNCOM continuously
measures and records performance of each room's heating and air
conditioning unit and fan output. I rely on INNcontrol3 every day.
With Honeywell I know more about what is happening in a guestroom
environment than our guests, and this really helps our guest
satisfaction scores," said Wes
Shirley, Director of Engineering, Grand Hyatt Atlanta in
Buckhead.
"The Aloft Dublin-Pleasanton's guests are mostly tech-savvy
millennials who understand and enjoy using our new technology. In
our rooms, guests can simply ask Alexa to change the temperature in
the INNCOM by Honeywell e7 Thermostat settings without having to
get out of bed. This technology sets our property apart from the
competition by providing cutting edge experiences for travelers. We
picked Honeywell for its robust integration capabilities with other
software, its energy savings, and because the e7 Thermostat's flat
panel controls are perfect for the exceptional Aloft guest
experience we wanted to create," said Rupesh Patel, president of Zenique Hotels.
Tech Companies, do you want to increase sales and influence?
Call or email Michael Squires,
president of Softscribe Inc., at 404-256-5512 or
mbs(at)softscribeinc.com to set up a discovery meeting and
brainstorm a few PR and marketing ideas.
SOURCES:
"Just how many Millennials are there?"
https://genhq.com/just-how-many-millennials-are-there/
"Baby Boomers" https://en.wikipedia.org/wiki/Baby_boomers
"Number of domestic business and leisure trips in the United States from 2008 to 2022"
https://www.statista.com/statistics/207103/forecasted-number-of-domestic-trips-in-the-us/
About Softscribe Inc.
Achieves Significant Business Growth for Tech Clients in the
Hospitality Industry.
Softscribe Inc. is an award-winning Hotel Tech PR agency that
specializes in B2B public relations, branding and market
consulting. We are the best in the industry at achieving
significant business growth for technology companies. Our clients
deliver enterprise solutions to the global hotel market and related
industries
Generates the Right Client Messages 100% of the Time.
Our focus is marketing content, search, and social media. We
generate the right messages for client audiences 100% of the time.
This is essential to close sales.
Softscribe Inc.'s professional team surpasses expectations with
an average 19 years industry experience in branding, marketing
communications and technology PR.
We are proud of our best-in-class clients and are ready to help
you, too. Please give us a shout now, or visit
http://www.softscribeinc.com.
SOURCE Softscribe Inc