ATLANTA, Oct. 19, 2017 /PRNewswire/ -- This fall, RaceTrac
is celebrating all things roller grill with its first-ever
Dogtoberfest promotion including a declaration of the hot dog as
the official fall tailgating food. According to a survey
commissioned by RaceTrac, three in four Americans (75%) believe hot
dogs are an essential part of sporting event tailgating. From now
until November 19, roller grill fans
can visit their local RaceTrac store to join in the Dogtoberfest
festivities for great deals and a chance to win a trip to Coney
Island to serve as a guest judge of the Nathan's Famous
International Hot Dog Eating Championship on July 4, 2018.
Survey Highlights
RaceTrac offers quality, variety and value when it comes to its
countless roller grill grab-and-go items. To stay in the know on
what hot dog lovers are looking for, RaceTrac conducted a survey of
2,185 U.S. adults and found that Americans have different opinions
about the best way to eat hot dogs:
- Where's your bun, hun? The majority (92%) of hot dog
eaters prefer to eat a hot dog with a bun.
- Unsung Hero. More than half (53%) of Americans believe
hot dogs are an underrated tailgating food.
- Top that! The number one hot dog condiment is mustard
(76%), followed by ketchup (57%) and onions (52%). As for hot dog
eaters who like to pile their dogs even higher, 44% use relish, 36%
top with chili, 34% with cheese and 23% sauerkraut.
"At RaceTrac, we believe there's never a bad time for a Nathan's
Famous hot dog. We created Dogtoberfest to celebrate all of the
unique ways that our guests top their roller grill items to create
fun, personalized creations whether they're starting their days,
ending a long night or grabbing a snack in between," said
Melanie Isbill, executive director
of marketing at RaceTrac. "The roller grill is one of the largest
food service categories at RaceTrac. We are also the largest
convenience store in the Southeast that offer's Nathan's Famous 100
percent all-beef hot dogs along with other high quality items that
deliver on taste, variety, and ultimately, a fun factor."
Duke of Dogtoberfest
Whether you're a hot dog and mustard traditionalist or top your dog
with onions and salsa, RaceTrac wants to find the most passionate
hot dog enthusiast to dub the Duke of
Dogtoberfest. RaceTrac is challenging guests to go in store and
create their perfect hot dog, using RaceTrac's wide variety of
toppings and their wildest imagination, for a chance to win a trip
for two to the 2018 Nathan's Famous International Hot Dog Eating
Contest in Coney Island.
To enter, consumers should take a picture of their hot dog
creation straight from the RaceTrac roller grill and share it on
Instagram or Twitter, tagging @RaceTrac and using the hashtags
#Dogtoberfest and #Contest. In addition to the grand prize, which
includes airfare, weekend accommodations, transportation and a
$500 cash allowance, one person will
be randomly selected each week for a $100 RaceTrac gift card - more than $4,000 in total prizes will be awarded. See
here for full contest rules.
Additional Dogtoberfest Offers & Activities
- Hot Dogs on Halloween –
For those who haven't chosen a Halloween costume yet, RaceTrac is here to help.
If guests dress up as a hot dog on Halloween (Tuesday, Oct.
31), they can receive a free hot dog or other roller grill
item at participating RaceTrac stores. We know hot dog costumes
come in all different shapes, sizes and flavors, so get creative!
From hot dog-themed socks to mustard- or ketchup-colored shirts, we
welcome your creativity – as long as you're showing your love for
the roller grill.
- Buy One, Get One for $1 –
Starting in October, guests who buy one roller grill item receive a
second item for just $1.
- Hot Dog Tailgate Squad – Look out for some special fans
(hint: they may look like your favorite roller grill food
item) at college football games around the south including the
South Florida at Tulane game on Oct.
21 in New Orleans and the
South Alabama at Georgia State game in Atlanta on Oct.
26.
RaceTrac offers a variety of roller grill items in its stores,
including: Nathan's Famous 100-percent premium all-beef hot dogs;
tamales with traditional corn husk wraps and stuffed with seasoned
pork; taquitos featuring battered and fried tortillas filled with
meats, cheeses and delicious spices; roller bites with breaded
chicken product in flavors like Monterrey Jack and Buffalo; and seasonal and limited time
offering products like the Guinness Beer Brat, now in stores.
RaceTrac ensures that all of its roller grill products are of the
highest quality and offer its guests both variety and value.
RaceTrac roller grill items can be topped with traditional
favorites like ketchup and mustard, or mixed up with new additions
like onions, jalapenos and nacho cheese from our expanded Taste
Works toppings bar.
Survey Methodology
This survey was conducted online within the United States by Harris Poll on behalf of
RaceTrac from October 3-5, 2017 among
2,185 U.S. adults ages 18 and older, among whom 1,881 eat hot dogs.
This online survey is not based on a probability sample and
therefore no estimate of theoretical sampling error can be
calculated. For complete survey methodology, including weighting
variables, please contact anna.whaley@mslgroup.com.
Contest Rules
NO PURCHASE NECESSARY. The
RaceTrac Duke of Dogtoberfest Contest is open to legal residents of
GA, LA, FL & TX, age 18 or older at the time of entry. Void
where prohibited by law. Contest begins at 12:00:01 AM ET on 10/19/17 and ends at 11:59:59 PM ET on 11/19/17. Subject to Official
Rules at www.racetrac.com/news-press.aspx. See Official Rules for
complete details. Sponsor: RaceTrac Petroleum Inc., Atlanta, GA.
About RaceTrac
Headquartered in Atlanta, Georgia,
family-owned RaceTrac has been serving guests since 1934 and now
operates more than 450 convenience store locations in Georgia, Florida,
Louisiana and Texas. While operating under its mission of making
people's lives simpler and more enjoyable, many RaceTrac stores
feature Swirl World frozen desserts, an expanded coffee bar,
seating areas and free Wi-Fi. The company has been named a top
workplace across the four states in which it operates, and has been
recognized on Forbes list of largest private companies every year
since 1998. In 2014, Convenience Store Decisions named RaceTrac as
its "Chain of the Year." For more information, visit RaceTrac on
Facebook, Twitter, Instagram, Web and LinkedIn.
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SOURCE RaceTrac