LIVONIA, Mich., May 16, 2018 /PRNewswire/ -- The Steel Market
Development Institute (SMDI), a business unit of the American Iron
and Steel Institute (AISI), awarded the "Automotive Excellence
Award" to Honda Motor Company for their advanced
high-strength steel (AHSS) innovations in the 2018 Honda Odyssey.
The award was presented today by David
Anderson, senior director, automotive market, SMDI at the
17th annual Great Designs in Steel (GDIS) seminar in
Livonia, Michigan.
Nic Goldsberry, senior body
design engineer at Honda, received the award for his GDIS 2017
presentation, titled, "The All-New 2018 Honda Odyssey."
Honda designed an all-new chassis for the 2018 Odyssey, based on
the platform used in light duty trucks to maximize maneuverability
and steering ease. They employed the Next-Gen Advanced
Compatibility Engineering (ACE) body structure in combination with
tailor welded hot stamped door rings and a new multi-connection
bumper beam to enhance occupant protection. The Odyssey is
comprised of 58 percent high-strength steel leading to high
rigidity and a lightweight body.
"Automotive Excellence Award winners use advanced high-strength
steel in applications to provide the best value for consumers while
also improving vehicle performance and sustainability," said
Jody Hall, vice president of the
automotive market at SMDI. "Steel is driving innovation and Nic and
the Honda team are a great example of the capability of these next
generation steel grades."
The SMDI Automotive Excellence Award is presented each year at
Great Designs in Steel. Individuals or teams from automakers,
suppliers or the academic community who embrace innovation and make
significant contributions to the advancement of steel in the
automotive market are awarded for their innovation. Award winners
are chosen from presenters at the previous year's GDIS seminar.
Candidates are rated in several categories, including: challenges
and benefits associated with cost, mass reduction and performance;
overall contribution to the advancement of steel; and
implementation in production.
GDIS debuted in 2002 with 545 registrants and has grown in
attendance and scope. In 2017, more than 1,400 North American
vehicle manufacturers, Tier 1 suppliers, equipment suppliers,
university representatives, steel company personnel and technical
reporters attended the seminar. 2018
marks the seminars 17th year with more than 1,600
registrants. Founding members include: AK Steel Corporation,
ArcelorMittal and Nucor Corporation. Welcoming remarks for the 2018
event featured John Ferriola,
chairman, president and CEO of Nucor Corporation and were moderated
by Andrew Humphrey, host of Tech
Time on WDIV in Detroit. Helping
to support this year's event are GDIS Gold Sponsors' CBMM, Gestamp,
Profil and Utica Enterprises.
AISI serves as the voice of the North American steel industry
in the public policy arena and advances the case for steel in the
marketplace as the preferred material of choice. AISI also plays a
lead role in the development and application of new steels and
steelmaking technology. AISI is comprised of 21 member companies,
including integrated and electric furnace steelmakers, and
approximately 120 associate members who are suppliers to or
customers of the steel industry.
Steel Market Development Institute, a business unit of AISI,
increases and defends the use of steel by developing innovative
materials, applications and value-added solutions for customers in
the automotive, construction and packaging markets. SMDI automotive
investors include: AK Steel Corporation, Algoma,
ArcelorMittal and Nucor Corporation. For
more information on SMDI, visit www.autosteel.org or
follow @SMDISteel on Twitter.
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SOURCE The Steel Market Development Institute