MUMBAI, India, September 19, 2018 /PRNewswire/ --
The health & fitness app uses
the mobile marketing platform to drive user
retention
CleverTap, a leading mobile marketing platform, today announced
that HealthifyMe, India's largest
and most loved health and fitness app, is using their advanced
marketing automation platform to drive growth through personalized
user experiences.
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)
Since its inception in 2012, HealthifyMe has seen its user base
grow to over 6 million, who rely on it for calorie tracking,
water tracking, and cloud-based nutrition and fitness coaching.
In addition to these features, the app also uses gamification
to keep their users motivated.
Orchestrating strategies that use optimal channels to send the
right message at the right time to the right user allows
HealthifyMe to engage and retain their users across their entire
digital journey. HealthifyMe plans to use CleverTap's automated
segmentation and Journeys - a visual campaign workflow to
build targeted, omnichannel user engagement campaigns across
various channels such as push notifications, in-app messages,
and email messages to deliver contextual messages at
scale.
HealthifyMe enhances user engagement by targeting users with
personalized messaging and plans to use CleverTap's
machine-learning driven segmentation feature to target users based
on their predominant interests, real-time activity, and app
behaviors.
"We at HealthifyMe pride ourselves on being highly data-driven.
Using AI, we are able to gain valuable insights on our customers'
eating patterns, choice of food, activity levels and intensity of
workouts. This helps us offer highly personalised feedback and
effective meal recommendations to help customers adopt a healthier
lifestyle. We are confident that through our association with
CleverTap we can run more contextual campaigns to better engage our
users and improve our retention rates," said Anjan Umamaheshwaran
Bhojarajan, Head of products and growth at HealthifyMe.
"Expectations from technologies that promote healthier living
are at an all time high. In order to become a part of the user's
daily routine, healthcare apps must be personalized, easy-to-use,
and offer value to their users. This is important to keep users
motivated, or you run the risk of getting uninstalled," said
Anand Jain, Co-founder of CleverTap.
He further added, "CleverTap's advanced automated segmentation
engine helps HealthifyMe run personalized and contextual campaigns
focused at retaining users for life. With preventive healthcare set
to become a $106 million industry in
India, it's an exciting time for
HealthifyMe and we're thrilled to partner with them in their growth
story."
About CleverTap
CleverTap helps consumer brands retain their users for life. It
is a powerful mobile marketing solution that brings together user
data from online and offline channels on one centralized platform.
Every day, thousands of brands use CleverTap's machine learning
models to create differentiated customer engagement strategies that
help marketers drive omnichannel growth. Build valuable customer
relationships using actionable, real-time insights that help create
amazing customer experiences.
Over 8,000 global brands, including Sony, Vodafone, Domino's
Pizza, DC Comics, Go-Jek, BookMyShow and DealsPlus trust CleverTap
to help them connect with users and grow their mobile apps. To
learn more about CleverTap, visit clevertap.com or follow
on Facebook and Twitter.
CleverTap operates out of San
Francisco, New York,
London, Singapore, Mumbai, and Bengaluru. To see how businesses
of all sizes are building more meaningful customer relationships,
visit our customers page.
About HealthifyMe
HealthifyMe is a mobile health and fitness app that combines the
power of technology with real human services to deliver measurable
impact. Co-founded in 2012 by Tushar
Vashisht and Sachin Shenoy,
and incubated by Microsoft Accelerator, today it is India's largest digital wellness platform
catering to more than 6 million users in 200+ cities with over 350
coaches. Its app is rated 4.6/5 and has been featured by Google and
Apple multiple times for its quality benchmarks. The company
delivers measurable results on eating habits, fitness, and weight
through tracking lifestyle, providing access to human coaches and
AI nutritionist 'Ria'. HealthifyMe is also a platform of choice for
leading corporates and healthcare partners in India. The company has over 400 employees,
with a physical presence in Bangalore, Delhi, Mumbai
and Chennai. For more information,
visit the HealthifyMe website.
Media Contact:
Manasvi Khandelwal
manasvi.khandelwal@bm.com
+91-9769668090
Associate II
Genesis Burson Marsteller