Hasbro Announces Toy Recycling Program, Offers Free Recycling for Well-Loved Toys and Games
April 16 2018 - 9:37AM
Business Wire
Hasbro Continues Its Sustainability Journey
and Enlists TerraCycle to Offer Recycling in Support of the
Circular Economy
Hasbro, Inc. (NASDAQ: HAS) announced today that it is
launching a new, industry-leading, toy and game recycling pilot
program with TerraCycle, a global leader in product recycling.
During the pilot program, consumers can collect and send their
well-loved Hasbro toys and games to TerraCycle, who will recycle
them into materials that can be used in the construction of play
spaces, flower pots, park benches, and other innovative uses. In
2018, Hasbro is piloting the program in the contiguous U.S.
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Keep your memories, recycle your toys
& games. (Graphic: Business Wire)
“We’re excited to launch the Hasbro Toy Recycling pilot program
because it aligns so well with our purpose to make the world a
better place for children and their families,” said John Frascotti,
president, Hasbro, Inc. “As a company, we know consumers share our
commitment to taking care of our planet for future generations, and
we see this as an exciting step in our sustainability journey.”
In honor of Earth Day, consumers in the contiguous U.S. can
visit www.hasbrotoyrecycling.com to sign up for the free recycling
pilot program starting on April 16, 2018. Once participants sign
up, they can collect and box up their toys and games, print out a
free shipping label and send their box to TerraCycle, who will sort
and recycle the products. The pilot program is open to all Hasbro
toys and games, including face-to-face games, plastic and
electronic toys, action figures, dolls, plush, and more.
“Hasbro’s toy recycling program is the first brand-sponsored
national recycling program in the industry, and we are proud to
partner with the passionate team at Hasbro to offer consumers a
simple, sustainable solution for recycling their well-loved toys
and games,” said Tom Szaky, CEO, TerraCycle. “Our expertise in
product recycling is a great fit for a company like Hasbro that is
committed to reducing the environmental impact of their products
throughout its lifecycle, including end of life.”
Building Upon Hasbro’s Sustainability LegacyThis program
builds upon Hasbro’s longstanding commitment to environmental
sustainability. Through Hasbro’s Sustainability Center of
Excellence, the Company strives to reduce its carbon footprint and
continuously improve its environmental performance across every
aspect of its business. Hasbro focuses its environmental efforts in
three key areas: reducing the environmental impacts of products and
packaging, partnering with vendors to source and distribute Hasbro
products in an environmentally conscious way, and minimizing the
environmental footprint of operations.
For example, earlier this year, Hasbro announced that it will
begin using plant-based bio-polyethylene terephthalate (PET) for
blister packs and plastic windows in its product packaging starting
in 2019. This step is one of many advancements the Company has made
to enhance the sustainability of its packaging over the past
decade. Additional actions include eliminating wire ties in 2010,
replacing polyvinyl chloride (PVC) with PET in 2013, and achieving
90 percent recycled or sustainably-sourced paper for packaging and
in-box content in 2015. In 2017, Hasbro adopted How2Recycle®
labeling on packaging for U.S. and Canada, which helps to provide
clear on-package recycling guidance to consumers.
Hasbro uses 100 percent renewable energy and is carbon neutral
across its U.S. operations, and has achieved 99 percent across all
global operations. In addition, the Company is pursuing a set of
ambitious environmental goals for 2025 across its owned/operated
facilities (based on a 2015 baseline year), including:
- Reduce waste to landfill by 50
percent;
- Reduce water consumption by 15
percent;
- Reduce energy consumption by 20
percent; and
- Reduce greenhouse gas (GHG) emissions
by 20 percent.
Hasbro ranked No. 3 on Newsweek’s 2017 Green Rankings, which
assesses the 500 largest publicly-traded companies in the United
States on overall environmental performance. The Company was ranked
No. 1 on the 100 Best Corporate Citizens list for 2017 by CR
Magazine and has been named to the 2018 World's Most Ethical
Company® by Ethisphere Institute, a global leader in defining
and advancing the standards of ethical business practices, and a
distinction the company has earned for seven consecutive years.
To learn more about Hasbro's CSR and sustainability efforts,
visit www.hasbro.com/csr and read our CSR Report, Playing with
Purpose.
About
HasbroHasbro (NASDAQ: HAS) is a global play and
entertainment company committed to Creating the World's Best
Play Experiences. From toys and games to television, movies,
digital gaming and consumer products, Hasbro offers a variety of
ways for audiences to experience its iconic brands, including NERF,
MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY, BABY ALIVE and
MAGIC: THE GATHERING, as well as premier partner brands. Through
its entertainment labels, Allspark Pictures and Allspark Animation,
the Company is building its brands globally through great
storytelling and content on all screens. Hasbro is committed
to making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 1 on the 2017 100 Best Corporate Citizens list by CR
Magazine, and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past seven years. Learn
more at www.hasbro.com, and follow us on Twitter
(@Hasbro & @HasbroNews) and Instagram (@Hasbro).
© 2018 Hasbro, Inc. All Rights Reserved.
HAS-CHAS-CSR
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version on businesswire.com: https://www.businesswire.com/news/home/20180416005784/en/
Hasbro, Inc.Katy Hendrickson,
401-727-5603Katy.Hendrickson@Hasbro.com
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