NEW YORK, Sept. 21, 2018 /PRNewswire/ -- On
Thursday, September 20th,
H&M celebrated its first ever fall/winter Conscious Exclusive
collection with an intimate luncheon co-hosted by longstanding
environmentalist Susan Rockefeller.
Kate Young, Athena Calderone and Brianna Lance came together alongside other
sustainably minded guests such as Barbara
Burchfield and Lauren Singer
to view the new collection set amidst the scenic surroundings of
Stone Barns Center for Food and Agriculture and Blue Hill at Stone
Barns. The new collection, which introduces recycled cashmere and
velvet made from recycled polyester, will be available exclusively
at hm.com beginning Thursday, September
27th.
The new capsule, which is inspired by the life and journey of a
lost fragment of ancient tapestry, marks the eighth Conscious
Exclusive collection overall but is the first time a Conscious
Exclusive collection will be available in the fall. Over thirty
garments and accessories, all made from sustainable materials, were
developed. The collection introduces two brand new materials of
recycled cashmere and velvet made from recycled polyester featured
in items such as a floor sweeping coat and a tailored wide leg
pant.
The intimate event featured a meal sourced from the surrounding
fields and pastures. Guests were then invited to a sustainably
curated Farmer's Market with featured product from brands such as
H&M, FEED, Mother Dirt, Package Free Shop, and Stone Barns
Center. The gathering brought together eco-minded pioneers to show
that there is no competition when it comes to a more sustainable
fashion future.
H&M and sustainability advocate Susan Rockefeller partnered together to curate
the details of the event which also closely aligns with Musings, a
curated cross-category sustainable idea and innovation platform
founded by Susan. Coming together was only natural, as both are
leaders at addressing and finding solutions for a more sustainable
fashion future.
Offering fashion that makes people look and feel good is a core
part of H&M's business concept of fashion and quality at the
best price in a sustainable way. Looking to the future, H&M has
big goals in sustainable fashion including; only using Organic or
Recycled Cotton by 2020, only selling products made from
sustainable or recycled materials by 2030 and to be climate
positive across their entire value chain by 2040. H&M believes
in a sustainable fashion future and leading the change to get
there.
For images from the event, please click
here.
For more information about H&M
Sustainability efforts, please click
here.
For more information on
Susan Rockefeller's Musings, please
click here.
#HMCONSCIOUSEXCLUSIVE
About H&M:
H & M Hennes & Mauritz AB
(publ) was founded in Sweden in
1947 and is quoted on Nasdaq Stockholm. H&M's business idea is
to offer fashion and quality at the best price in a sustainable
way. In addition to H&M, the group includes the brands COS,
Monki, Weekday, Cheap Monday, & Other Stories, H&M Home and
ARKET as well as Afound. The H&M group has 47 online markets
and more than 4,800 stores in 69 markets including franchise
markets. In 2017, sales including VAT were SEK 232 billion. The number of employees amounts
to more than 171,000. For further information, visit
about.hm.com.
For more information please contact:
Emily Scarlett
MediaRelations.US@hm.com
(646) 336-3200
H&M, 110 5th Ave.
New York, NY 10011
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SOURCE H&M