New airline commerce platform transforms how airlines use
passenger data for sales & marketing, customer relationship
management and higher revenues
BARCELONA, Spain, Oct. 24, 2017 /PRNewswire/
-- Guestlogix, the global provider of airline
commerce technology and a pioneer in onboard retailing
and ancillary revenue generation, will be in attendance
for IATA World Passenger Symposium (WPS) in Barcelona on October
24-26, unveiling for the first time its new airline commerce
platform for carriers in the European Union.
In a region where the largest airline – an ultra-low-cost
carrier – has succeeded with a business model based on ancillary
revenues, European airlines urgently need a new approach to
"selling in the sky." Guestlogix is leveraging its technology and
retail expertise to transform how airlines sell to passengers.
"The business model of air travel is fundamentally changing, and
as airlines increasingly unbundle fares, they are putting more
responsibility for passenger experience on passengers themselves,"
said Mike Abramsky, CEO
of Guestlogix. "Unfortunately, this can be perceived
negatively as 'nickel and diming' rather than airline commerce. To
change this perception, airlines need a new data-driven,
customer-centric approach to ancillary revenue with the
personalization and engagement of leading retailers like Starbucks
and Amazon."
Aligning passenger experience and retail best practices
without sacrificing margins
The Guestlogix airline commerce platform allows airlines to
'consumerize' the passenger experience with a direct channel to
passengers for sales & marketing, frictionless payments,
personalized in-flight offers and data-driven analytics to forecast
inventory and offer more relevant ancillaries.
The two major operational components of the platform are a
flight attendant POS and a consumer-facing passenger app. The
passenger mobile app serves as a personal concierge allowing the
user to browse the onboard catalog, make purchases easily with
multiple payment methods and currencies, and take control of their
comfort and stress with personalized, relevant offerings. Flight
attendants can access the platform through the POS app on the
airline's device of choice, open and close ordering with a single
touch, quickly review passenger orders (including pre-orders) and
monitor inventory.
- Multiple Currencies – Accept multiple currencies onboard
and allow passengers to pay for one order with multiple currencies,
with European and worldwide tax model support.
- Multiple Payment Forms – Secure credit card payments,
chip and PIN, tap to pay, cash, Apple Pay, Google Wallet, WeChat,
Alipay, Vouchers/Coupons, and integrations with loyalty and mileage
to support "pay with points" scenarios.
- Cash Reconciliation – Full one-click cash and inventory
reconciliation based on sales and deposits reported onboard, with
the ability to auto-reconcile or manually reconcile cash, change
status for further review as required and raise/follow-up on
discrepancies.
IATA World Passenger Symposium in Barcelona is the first chance for airlines in
the EU to get "under the hood" of the platform and see what
Guestlogix can do to improve passenger experience and drive airline
revenues. Currently in pre-release, launch partners and
existing airline customers will be deploying the new platform
through Q4, with the full commercial release scheduled for
January 15, 2018.
For more information about the company's new airline commerce
platform or to speak with Guestlogix' CEO Mike
Abramsky, please contact Vanessa
Horwell at vhorwell@thinkinkpr.com.
Guestlogix, Powering a New Era in Airline
Commerce
Built on the rails of the best on-the-ground
e-commerce technologies that include passenger analytics and
product mix optimization, data-driven sales and marketing tools and
comprehensive payment functionality, the Guestlogix airline
commerce platform enables airlines to increase ancillary
revenue through an integrated, data-driven and customer-centric
approach to onboard retail. Combining passenger-level data with an
intelligent, "big data" analysis layer and integrations with
airlines' operational systems including loyalty, ERP, booking and
departure control, the SaaS-based platform enables airlines to
create a stress-free travel experience for their passengers.
Guestlogix solutions are designed to be deployed and configured
with speed, ease and minimal IT integration, to be intuitive and
enjoyable to use, and to deliver results. For airlines, that means
significant increases in ancillary revenues and customer loyalty.
For passengers, that means having control, comfort and choice.
Headquartered in Toronto with
teams in Dallas, London and Hong
Kong, Guestlogix serves more than 2M passengers per day,
counts 30+ airlines as customers serving 144 countries, and holds
90 payment certifications. Visit www.guestlogix.com to learn
more.
MEDIA CONTACT:
Vanessa
Horwell, ThinkInk
+1.305.749.5342 x 232
vhorwell@thinkinkpr.com
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