DAYTONA BEACH, Fla.,
Nov. 18, 2017 /PRNewswire/
-- NASCAR and The Goodyear Tire & Rubber Company (NASDAQ:
GT) today announced a renewed, multi-year sponsorship agreement
that ensures Goodyear is the exclusive tire of NASCAR's top three
national series.
The newly signed agreement continues Goodyear's designation as
the "Official Tire of NASCAR" and extends an uninterrupted
relationship that started in 1954. Goodyear and NASCAR's six
decade-long relationship is one of the longest-running sponsor
programs in any major sport.
"We proudly join Goodyear in celebrating our renewed and
longstanding partnership," said Brent
Dewar, NASCAR president. "For more than half a century,
NASCAR and our teams have trusted Goodyear tires. Our partners'
commitment to innovation and excellence plays a key role in our
unyielding pursuit to deliver the best racing product in the
world."
From the introduction of the racing slick in 1972 to the radial
tire in 1989 to multi-zone tread design in 2013, Goodyear and
NASCAR have consistently innovated to deliver compelling racing.
NASCAR has served as a proving ground for Goodyear, preparing and
supplying tires that meet the most grueling and demanding
conditions. The technology that goes into a tire to withstand and
perform in those conditions helps inform and differentiate
Goodyear's consumer tires.
"We are tremendously proud of the pivotal role Goodyear plays in
the best racing competition in the world and excited that NASCAR
drivers will be crossing the finish line on Goodyear tires in the
years ahead," said Richard J.
Kramer, chairman, chief executive officer and president of
Goodyear. "With this new agreement in place, we celebrate our
enduring relationship with NASCAR and the continuing value of
NASCAR to the Goodyear brand."
Goodyear produces more than 100,000 tires for NASCAR's top three
series every year and each tire is custom-built by the hands of
passionate Goodyear associates in Akron,
Ohio – Goodyear's global headquarters – and donned with the
name of the employee who helped produce it. The depth of the
relationship has been built on competition, shared passion and
brand growth for the two organizations. Goodyear's industry-leading
brand has been amplified through the duration of the relationship
generating awareness for the tiremaker with NASCAR's passionate fan
base. For five consecutive years, Goodyear has been the
most-recognized sponsor in NASCAR, according to the 2016 NASCAR
sponsor loyalty survey conducted for SportsBusiness Journal/Daily
by Turnkey Sports & Entertainment.
About NASCAR
The National Association for Stock Car
Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1
form of motorsports in the United
States. NASCAR consists of three national series (Monster
Energy NASCAR Cup Series™, NASCAR XFINITY Series™, and NASCAR
Camping World Truck Series™), four regional series, one local
grassroots series and three international series. The International
Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech
SportsCar Championship™, the premier U.S. sports car series. Based
in Daytona Beach, Fla., with
offices in eight cities across North
America, NASCAR sanctions more than 1,200 races in more than
30 U.S. states, Canada,
Mexico and Europe. For more information visit
www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook,
Twitter, Instagram, and Snapchat ('NASCAR').
About Goodyear
Goodyear is one of the world's largest
tire companies. It employs about 65,000 people and manufactures its
products in 48 facilities in 22 countries around the world. Its two
Innovation Centers in Akron, Ohio
and Colmar-Berg, Luxembourg strive
to develop state-of-the-art products and services that set the
technology and performance standard for the industry. For more
information about Goodyear and its products, go to
www.goodyear.com/corporate.
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SOURCE The Goodyear Tire & Rubber Company