Goldenvoice’s Coachella Music and Arts Festival Phases out Single-Use Plastic Straws in Favor of Biodegradable Paper Straws
April 21 2018 - 7:01PM
Business Wire
New Straw Initiative Based on Lonely Whale’s
Open Source Guide Will Extend to Upcoming Stagecoach: California’s
Country Music Festival
Goldenvoice’s Coachella Music and Arts Festival has phased out
single-use plastic straws, making it the first festival in the
world to align with Lonely Whale’s ‘For A Strawless Ocean,’ an
open-source guide to reduce plastic pollution. According to Lonely
Whale, across the United States, nearly 500 million plastic straws
are used and tossed each day, amounting to approximately 12 million
pounds of plastic waste each year.
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Goldenvoice’s Coachella Music and Arts
Festival Phases Out Single-Use Plastic Straws In Favor of
Biodegradable Paper Straws. (Photo by Tim Hans)
The initiative coincides with Earth Month 2018 and also will be
implemented at the upcoming Stagecoach: California’s Country Music
Festival taking place April 27-29, 2018, in Indio, CA. Vendors
throughout both festivals are replacing plastic straws with
marine-degradable paper straws, as part of each festival’s
sustainability efforts which include waste and recycling
programs.
“Plastic pollution is a huge problem around the world, and it’s
exciting to pioneer change by phasing out the use of single-use
plastics from our festivals,” states Mapi Moran, Director of
Festival Marketing for Goldenvoice. “Our new straw policy is
estimated to eliminate about 300,000 plastic straws from Coachella
and Stagecoach. We look forward to announcing similar initiatives
later that go beyond just plastic straws.”
Time Magazine cites, “Single-use plastics are just one of the
myriad plastic products that add up to a total of 300 million tons
of plastic waste created every year… While plastic straws are just
a fraction of the plastic pollution problem, they are our gateway
into the larger ocean health conversation…Scientists estimate that
by 2050 there will be more plastic in our ocean than fish.”
Goldenvoice’s straw policy at Coachella and Stagecoach are part
of AEG’s industry-leading corporate sustainability program, AEG
1EARTH. The 10-year old program focuses on reducing AEG’s global
environmental impact.
About Goldenvoice:
Goldenvoice, creators of Coachella Valley Music & Arts
Festival and Stagecoach: California's Country Music
Festival, also produces Arroyo Seco Weekend, Camp Flog
Gnaw Carnival and operates Los Angeles music venues
including the Fonda Theatre, El Rey Theatre, Shrine Auditorium, and
The Novo. Beginning as an independent punk rock promoter in 1981,
Goldenvoice now promotes over 1800 shows a year
in California, Nevada, Alaska, Arizona, Hawaii and Canada.
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AEGMichael Roth, 213-742-7155Mroth@aegworldwide.com