Gaming Realms PLC Partnership agreement with the Health Lottery
January 10 2018 - 08:41AM
RNS Non-Regulatory
TIDMGMR
Gaming Realms PLC
10 January 2018
10 January 2018
Gaming Realms plc
("Gaming Realms", the "Company" or the "Group")
Partnership agreement with the Health Lottery
Gaming Realms plc (AIM: GMR), the developer, publisher and
licensor of mobile real money and social games, is pleased to
announce that it has signed a partnership agreement with the Health
Lottery.
Gaming Realms will become an instant game partner to the Health
Lottery and also develop and launch 'Health Games', a new B2C
gaming site, which will be based on Gaming Realms' proprietary
gaming platform. The long-term partnership will be based on revenue
share. The Health Lottery, which is operated by Northern &
Shell, is one of the most recognisable brands in the UK, with
hundreds of thousands weekly customers both online and in
retail.
Commenting on the agreements, Patrick Southon, Gaming Realms
CEO, said:
"Gaming Realms has already successfully collaborated with
Northern & Shell with the development of the Expresswins and
Starwins gaming sites for The Daily Star and Daily Express brands,
so the Company is delighted to be further developing its
relationship and becoming a partner to the Health Lottery."
Yakir Firestane, Director of Gaming for Northern and Shell,
said:
"Gaming Realms has been one of our trusted partners for almost
two years, delivering exceptional results, well above the targets.
As such, it was only natural for us to approach them when we
decided to develop a new gaming site under The Health Lottery
brand. We have very high expectations for this new brand".
Enquiries:
Gaming Realms plc
Patrick Southon, CEO
Mark Segal, FD 0845 123 3773
Peel Hunt LLP, Nomad and
Broker
Dan Webster
George Sellar 020 7418 8900
Yellow Jersey
Charles Goodwin
Georgia Colkin
Abena Affum 07747 788 221
Notes to Editors
Gaming Realms creates and publishes innovative real money and
social games for mobile, with operations in the UK, U.S. and
Canada. Through its market leading mobile platform and unique IP
and brands, Gaming Realms is bringing together media, entertainment
and gaming assets in new game formats. The Gaming Realms management
team includes accomplished entrepreneurs and experienced executives
from a wide range of leading gaming and media companies.
The Health Lottery represents 51 society lotteries across
Britain, all raising money for health related good causes. During
its 6 years of operation, The Health Lottery has raised over GBP96M
for good causes and given out more than GBP128M in prizes. Northern
& Shell, the operators of The Health Lottery, have recently
announced that they intend to bid for The National Lottery license
in two years.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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January 10, 2018 08:41 ET (13:41 GMT)
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