First Responders are the Champions in Verizon Super Bowl Spot
February 04 2018 - 08:43PM
To view the spots, click here and here.
During its first in-game Super Bowl ad since 2011, Verizon and
Justin Timberlake tonight took time to thank the nation’s first
responders.
Immediately following his halftime performance, Timberlake
voiced-over a 10-second “thank you” asking viewers to share their
personal appreciation to first responders in their local
communities and participate in a donation match to the American Red
Cross at AllOurThanks.com (#AllOurThanks). Following was a
60-second spot, entitled ‘Answering the Call,’ that featured
emotional phone call reunions between real people and the first
responders who saved their lives.
“Over the years, we’ve been inspired by stories from Verizon’s
frontlines about the dedication of first responders during times of
crisis,” said Andrew McKechnie, Chief Creative Officer for Verizon.
“We’re proud to provide public safety, first responders and relief
organizations with the network reliability and tools they need to
do their jobs and aimed tonight to spread a message of hope, unity
and thanks for the people who always take the call in times of
need.”
McCann WorldGroup created the films and collaborated with R/GA
to create the related digital content which appeared online and on
the Verizon social channels. To bring the emotional reunions to
life, Verizon partnered with Emmy-award winning director Amir
Bar-Lev and researchers to scour news articles and footage spanning
first responder rescues over the past 30 years. The team
uncovered the stories, tracked down the survivors and first
responders, and connected them for the unforgettable reunion
calls.
Verizon has a long-standing history of commitment to first
responders and relief organizations, including more than $20
million donated to disaster relief in 2017.
Answering the Call social videos:
- Abby Ward and Commander Wayne Bassham:
https://youtu.be/tsRF1qX9N7Q
- The Barretts and Deputy Rick Johnson:
https://youtu.be/WrB0XosTyVE
- Cedricka Carver and Lieutenant Jack Ray:
https://youtu.be/ZweabjJnb4Y
- Joe Clopton and Paramedic Ryan Chapin:
https://youtu.be/1ATK1a9SUWU
- The Partidas and Fire Dept. Engineer Mike
Macalinao: https://youtu.be/_HtpsWl-0i8
- The Raglands and Captain Jackie Peckrul:
https://youtu.be/CwpS-IOkrWs
Verizon Communications Inc. (NYSE:VZ) (Nasdaq:VZ),
headquartered in New York City, generated $126 billion in 2017
revenues. The company operates America’s most reliable wireless
network and the nation’s premier all-fiber network and delivers
integrated solutions to businesses worldwide. Its Oath subsidiary
reaches about one billion people around the world with a dynamic
house of media and technology brands.
VERIZON'S ONLINE MEDIA CENTER: News releases,
stories, media contacts and other resources are available at
www.verizon.com/about/news/. News releases are also available
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www.verizon.com/about/rss-feeds/.
Media contact:Emily
Vicker646-988-6530emily.vicker@verizon.com
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