The HTML5 Industry Welcomes a Global Boom,
and Business Profitability Undergoes Daily Maturity
From stand-alone machines to the Internet, from online user game
to web games, from web games to mobile games, every time the game
industry experiences a platform revolution, enormous opportunities
have been brought to the game industry. In the current "Red Sea
Era" where the mobile game market is fiercely competitive, and head
resources are increasingly centralized, HTML5 is emerging as a new
technology with transformative values. With its robust
cross-platform capabilities, click-to-play propagating features and
continuous improvement in engines and tools, an entirely new race
track has been opened up for mobile game developers.
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In 2014, "Catch the Crazy Cat" produced by Egret Technologies
took the social media by storm and initiated the first year of
HTML5 games. After four years of development, the HTML5 game market
has grown from the $50 millions in that year to the $6 billions of
today, achieving a 120-times growth and validating the existence of
a vast blue ocean market for HTML5 technology.
At the same time, Internet giants have also publicly embraced
HTML5 technology. For instance, Facebook has released its H5
technology-based instant game in its Messenger with more than 1
billion daily active users; Google has launched PWA, which
advocates the concept of search and application and applies HTML5
technology to apps and search; WeChat published mini-games and has
ignited a boom in games that are click-to-play and require no
downloading; its "Take a hop" mini-game has over 100 million active
daily users. HTML5 technology has been recognized globally as a
cross-platform, cross-terminal and cross-industry solution. Its
annual global market scale is expected to reach $100 billion US
dollars.
HTML5 Industry Embraces Blockchain. Both Opportunities and
Challenges Exist
While the HTML5 industry has been rapidly developing, we notice
that there are still many obstacles regarding its business model,
user size, and market size. For example, there is a lack of
copyright protection mechanisms and fairness mechanisms to protect
games and applications, and a lack of unified and secure trading
platforms for virtual assets. The reason for this is because of
problems such as the vulnerability of HTML5 game code to
plagiarism, the lack of transparency in the probability drop rate
in-game tools and the difficulty of circulating virtual assets
between games. Blockchain technology is highly respected for its
decentralization, security, transparency, non-destructibility,
traceability and other characteristics and is naturally suitable
for solving the pain points of the HTML5 industry.
However, a seemingly perfect answer still has many problems that
reality must confront. The existing blockchain has disadvantages
such as low performance and high technical barriers that hinder the
integration of HTML5 industry and blockchain technology, and these
are preventing HTML5 developers from creating applications that can
widely distribute on the blockchain. Egretia Lab is a platform
created for the era of blockchain + HTML5. It will solve the
fundamental pain points of the HTML5 industry and bring practical,
far-reaching significance to the development of the industry.
Egretia Lab Teams up with Egret Technologies to Create the
Strongest Blockchain Ecosystem in the HTML5 World
Egret Technologies has built the world's first complete HTML5
workflow that spans 14 technical products such as Egret Engine,
Egret Wing, Dragon Bones and Egret Runtime. As a pioneer in the
HTML5 field, Egret has taken the lead into the areas of APP,
marketing, animation, O2O and e-commerce. It has created many
successful cases for Microsoft Xiaoice, Huayi Brothers, DianPing,
Jingdong, Shanghai Pudong.
As the world's first HTML5 blockchain service platform and
ecosystem, Egretia Lab has teamed up with Egret Technologies to run
with the giants. They have combined blockchain technology with the
mature tools, communities, and content of the strategic partners to
bring Egret Technologies' existing 200,000 developers and 1 billion
mobile terminal devices into the blockchain world.
Currently, Egretia Lab has integrated its existing HTML5
technologies and productivity tools to successfully build the
world's first complete blockchain game development toolset.
Developers can easily and quickly create blockchain games through
the Egretia Lab toolset and use the blockchain to open up the flow
of virtual assets between games. At the same time, Egretia Lab has
built four core platforms: namely, the distributed communication
and storage cloud platform, the game distribution platform, the
virtual item trading platform, Egretia advertising platform and
Egretia incubator. They provide players, content providers,
channels and advertisers with comprehensive blockchain solutions
and services in order to build a healthy ecosystem.
The core members of Egretia Lab all come from world-class
Internet enterprises and renowned companies, such as Adobe,
Microsoft, Qualcomm, Electronic Arts, etc. They have over 20 years
of accumulated technology experience.
Edwin Chen, Egretia's co-founder and CEO, has extensive
experience and unique insights in the Internet. He is a serial
entrepreneur, and Discuz!, the first of the three companies that he
founded, was wholly acquired by Tencent. His second company is the
world’s first social gaming company, and his third is Egret
Technology, which currently has more than 200,000 developers
worldwide.
Peter Huang, co-founder of Egret Technologies and former
Adobe platform technology manager, has extensive product
development experience and technical capabilities.
Dirk Meyer, Adobe's Digital Media Division PMO and Senior
Project Manager, has over a dozen years of global project
management credentials and is a blockchain expert and investor.
Yin Ma, an expert in compilers and toolchains, has worked
for companies such as Microsoft, Qualcomm, and Absoft.
Ross Przybylski, producer of Electronic Arts, has
extensive experience and expertise in software and game
development.
Egretia Lab began brewing its design in mid-2017. It aims to
create one of the largest and most complete HTML5 blockchain
platforms. In the second quarter of 2018, it shall launch Egretia
v1.0 version, which will release many functions such as essential
public chains, development tools, and smart contracts. In addition,
Egretia Lab has entered into a strategic partnership with
world-renowned sports game developer Gala Sports and first-line
game developers in Southeast Asia and North America. It will apply
Egretia blockchain technology to their games to enhance the game
security and promote the popularity of platform tokens worldwide.
In the future, Egretia Lab will also support more mainstream public
chains and advance the conception and consolidation of blockchain
in every field!
Egretia Social Media Platform:
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Facebook: https://www.facebook.com/Egretia.io/
LinkedIn: https://www.linkedin.com/company/egretia/
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Instagram: https://www.instagram.com/egretia_io/
Weibo:https://weibo.com/u/6501970811
WeChat:Egretia
Telegram: t.me/Egretia
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MerculetNadia Weimedia@meculet.io