BATTLE CREEK, Mich.,
June 28, 2018 /PRNewswire/ -- So
fluffy… so delicious. Eggo® Thick & Fluffy Belgium-Style
Waffles are here and more delightful than ever, with a warm, crispy
outside and fluffy inside that you won't be able to keep to
yourself. These waffles are now available in a new flavor and three
improved recipes across the portfolio of the flavors you and your
loved ones adore. The new irresistibly shareable Thick & Fluffy
Waffles will be supported with a new campaign, "L'Eggo Your Eggo,"
to invite consumers to share the goodness with everyone around
them. You'll discover just how delicious these waffles are through
advertising launching this week.
"The new, fun flavor upgrades to our beloved
Eggo® Thick & Fluffy Waffles will provide
the ultimate deliciously indulgent experience for waffle lovers
nationwide. They are the fluffiest waffles that are just too good
not to share and we're excited for you to see TV and digital
advertising that demonstrates just how irresistible the new and
improved waffle flavors are," said Dick
Podiak, Kellogg's Vice President, Marketing and
Innovation of Frozen Foods.
Eggo® Thick & Fluffy Belgium-Style Waffles are now
available in four delicious flavors:
- Double Chocolatey: Introducing the perfect solution to
any chocolate craving, Eggo's® brand-new flavor offers a
rich chocolatey waffle infused with cocoa and scrumptious
chocolatey chips
- Original: This mouth-watering upgrade is now made with
real vanilla extract from vanilla beans grown in Madagascar for an upgraded, more indulgent
taste
- Cinnamon Brown Sugar: Now packed with more cinnamon-y
goodness to boost the taste of the flavors you love, truly
complementing the waffle's fluffiness that will leave you craving
for more
- Blueberry: Bursting with extra, richer blueberry flavor
and an added hint of lemon zest for a more complex, indulgent and
delicious taste
For 50 years, people have kept their precious Eggo®
Waffles to themselves, and now it's time for a change. With a boost
in flavor to the already fluffy waffle, these
Eggo® Thick & Fluffy Waffles are too good
not to share. Discovering Thick & Fluffy Waffles marks the
perfect opportunity to "L'Eggo Your Eggo" and share with
your loved ones, your neighbors, your classmates, the world.
Find out where to buy Eggo® Thick & Fluffy Waffles
near you, and be sure to grab extra to start sharing – they are
just too good not to. Go ahead, America, L'Eggo Your Eggo.
For more information on Eggo® Thick & Fluffy
Waffles or other exciting announcements, follow Eggo® on
Facebook and Twitter.
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to enrich and delight the world through foods and brands
that matter. Our beloved brands include Pringles®, Cheez-It®,
Keebler®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®,
Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®,
Kashi®, RXBAR® and more. Net sales in 2017 were
approximately $13 billion, comprised
principally of snacks and convenience foods like cereal and frozen
foods. Kellogg brands are beloved in markets around the world. We
are also a company with Heart & Soul, committed to creating
three billion Better Days by 2025 through our Breakfasts for Better
Days global purpose platform. Visit www.KelloggCompany.com or
www.OpenforBreakfast.com.
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SOURCE Kellogg Company