One in Five Global Business Travellers Skip Leisure Additions
to Business Trips Due to Employer Perception
LONDON, March 22, 2018 /PRNewswire/
-- Egencia®, a leading global travel management
company, today announced findings from the Egencia 2018 Bleisure
Trends study uncovers the trends, behaviours and motivators behind
bleisure travel - tacking on leisure portions to business trips.
Polling 9,000 Egencia users across North
America, Asia Pacific and
Europe, the study illustrates that
while bleisure travel is on the rise, employer perception,
destination and proximity to the weekend all play into the bleisure
decision-making process.
Perception and policy matter in business travel, with high
attention paid to the optics of the practice. Twenty percent of
business travellers have foregone adding leisure portions to their
trips because of how it may look to their employer. Business
travellers in Asia are the most
conscious of this at 32 percent, with North America and Europe following at 20 percent and 15 percent,
respectively.
"The insight that many business travellers have skipped bleisure
trips due to employer perception reveals an opportunity for
differentiation in the race for top talent," said Wendy White, vice president of marketing at
Egencia. "With more companies today prioritising work-life balance,
it may be time to start including bleisure in your travel program
to invest in employees and encourage them to make every trip
count."
Proximity to the weekend may minimise that perception, with
nearly one-quarter of respondents saying this impacts their
decision. Of those who take the bleisure dive, less than two
percent globally have billed back bleisure expenses to their
companies.
Additional findings include: a majority (55 percent) of Egencia
global business travellers take less than six business trips per
year on average, and 68 percent take at least one bleisure trip per
year.
When it comes to activities, the destination and sight-seeing
are top of mind:
- Destination location is by far the biggest factor in
determining whether or not to take a bleisure trip, with 30 percent
of North America business
travellers prioritising location, compared to 25 percent in the EU
and Asia.
-
- Proximity to the weekend and proximity to friends and family
came in a close second and third for global respondents, at 23
percent and 16 percent respectively.
- Sight-seeing is the most popular bleisure activity for business
travellers across all regions.
Bleisure is Well-Planned:
- Seventy-four percent of North American business travellers are
either planning or considering a bleisure trip in the next 6
months, compared to 87 percent in Asia and 68 percent in Europe.
- Half of Asia business
travellers are planning a bleisure trip this year, compared to 41
percent of North Americans and 32 percent or Europeans.
- Bleisure trips are a big 2018 resolution: 37 percent of
Asia business travellers, 25
percent of Europeans and 20 percent of North Americans made it one
of theirs.
To help you make the most out of your next bleisure trip, check
out the city guides from our Top 100 Preferred Corporate Hotel
awards program.
About Egencia
Egencia makes every business trip count for travellers and
travel managers. The travel management company's industry-leading
technology platform simplifies the process of planning, booking and
managing business travel. Relying on timely, data-driven insights
from Egencia, businesses stay one step ahead by making choices that
align with traveller preference and corporate policy. A dedicated
team of travel consultants is ready to assist every step of the
way, whenever and wherever needed. Egencia serves small, mid-cap
and multi-national companies in more than 65 countries. To connect
with Egencia, visit egencia.com or find us @EgenciaUK and LinkedIn.
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and the Egencia logo are either registered trademarks or trademarks
of Expedia, Inc. in the U.S. and/or other countries. All
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