GENEVA, Feb. 8, 2018 /PRNewswire/ -- Great Hongqiao
International Hospital Management Company, Ltd ('GHI'), Pinetree
Care Group ('PCG') and EasyCare Academy (Switzerland) S.A ('ECA'), today announced that
they have entered into a memorandum of understanding in which they
will partner to form the first Sino-Swiss joint venture in
Shanghai to train and educate care
workers who focus on supporting older adults to age with dignity in
their own homes.
This new venture, with registered offices in the Pudong New
District of Shanghai, will provide
classroom-based and online educational training for care workers in
Shanghai. It will be aligned
with international standards and the policies and guidelines of the
CPC Central Committee and State Council on Ageing. The goal
will be to encourage local community-based support for older
adults' caregiving; either from individuals working in related
vocations or those wishing to enter the field. This will be
achieved, through ECA's best in-class, comprehensive and accredited
curriculum which is based on the principles of person-centred and
outcomes-based compassionate care.
"We are excited to be partnering with these two leading
organizations, who share our commitment to the delivery of
highest-quality care, to bring our accredited learning platform and
standardized methodology to train workers on the care of older
adults in Shanghai," said Peter
NICHOLSON, Chairman, President & CEO of ECA.
"Shanghai has a large and
rapidly ageing population. By providing training and
education for caregivers, we can help support people to remain
independent at home and live better as they live longer."
ECA is a Geneva, Switzerland
headquartered social impact company focused on changing the future
of ageing by providing accredited vocational training and education
for those who are caregivers and those who want to become
caregivers. The company has developed a proprietary digital
education platform focused on providing coursework through which
progressive levels of expertise and certification are achieved as
students complete the structured and accredited course
curriculum.
"China's ageing population has
been increasing rapidly. To meet the growing demand for
improved quality of life, the central and local government place a
high degree of importance on health care and older adults'
caregiving," said Mr. Hongmin Song,
President of GHI. "GHI is delighted to join hands with
Swiss-based ECA and PCG to establish Shanghai's first Sino-Swiss joint venture that
will be focused on older adults' caregiving training and education.
We will cooperate to build up a professional, standardized
and branded health and caregiving platform."
"Caregiving in China has an
enormous opportunity to flourish, as the long-term care insurance
system is being piloted, and international partnerships with the
industry are strongly encouraged. It is also facing the
challenge of maintaining person-centred quality services while
scaling up to meet the growing market needs," said Ninie WANG,
President & CEO of PCG. "This partnership is perfectly
timed and well-positioned to capture the opportunity, combining
international best practice with local innovation."
According to the World Health Organization, the number of older
adults requiring daily care is expected to increase by up to 60% by
2050, indicating a rapid increase in the demand for long term care
in China, and even more so in
Shanghai given its rapidly ageing
population. In-home outcomes-based care professionals, a
model that PCG helped pioneer, and for which it is nationally
recognized, is emerging as a powerful solution to meet these
growing long term care needs.
About EasyCare Academy
Based on 29 years' research experience across nearly 50
countries, ECA is a Swiss-based social impact company focused on
supporting personalized care for healthy ageing to enable people to
live better as they live longer. Their digital platform,
validated by more than 90 scientific, peer-reviewed publications,
assesses biological, social, psychological and environmental
domains to understand older people's concerns and generate a
personalized response that connects individuals to local resources
and solutions. ECA works with caregivers – family members,
paid caregivers, healthcare professionals and others focused on
supporting people as they age – providing best-in-class tools,
training and education and empowering them to support the health,
independence and well-being of older people while lowering the
burden on healthcare budgets. More information about ECA can
be found at www.EasyCareAcademy.com.
About Pinetree Care Group
Established in 2004, PCG provides outcomes-based healthcare
services for community-dwelling Chinese seniors as well as other
patients in need by professional caregivers. With innovative
service models, advanced information technology and a team of
professional talents, PCG has become China's most trusted consumer brand in the
elderly care and healthcare service industry. By the end of
2017, PCG has provided 4.26 million person-time services to 320,000
families. PCG was among the first organizations to be
recognized as 'Model for Respecting the Elderly' by China National
Committee on Ageing. In 2015 the Health China Convention
named PCG, 'the most trusted (caregiving) brand by consumers'.
PCG's service model has been ISO9001, 14001 and 18001
accredited. PCG has worked with the Geriatric Department of
Peking Union Medical College Hospital to pioneer a continuous care
model, has participated in various scientific research projects
including national home rehabilitation study. PCG is a strong
advocate for an accessible and affordable integrated care model for
healthy ageing.
About Great Hongqiao International Hospital Management
Group
GHI is a hospital-brand management organization approved and
endorsed by SAIC (State Administration for Industry and Commerce).
Located at Shanghai Great Hongqiao Business District, GHI is
committed to the modernization of medicare industry's investment
and operations management. GHI is a member of Shanghai Health
Science and Technology Association Vice Presidency. Its
business scope includes specialty hospital franchise management,
equity investment management in medical technology, nursing care
training and certification, hospital logistics management, and the
integrated development and outsourced management of other
corresponding healthcare fields. Firmly adhering to the
principle of 'curing and healing', 'Eastern & Western
combining', 'harmoniously developing', 'multi-benefiting', GHI
strives to create superior technology for the medical industry and
promote mutual-assistance service platforms in order to better
serve and benefit the society.
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SOURCE EasyCare Academy