PLANO, Texas, Sept. 14, 2018 /PRNewswire/ -- Doritos, one
of the marquee brands from PepsiCo's Frito-Lay division and the
boldest brand in sports and entertainment, is taking the gaming
world by storm. Today, Doritos announced a partnership with Twitch,
the world's leading social video service and community for gamers,
to host Doritos Bowl at TwitchCon 2018 in San Jose, Calif. on Saturday, October 27.
Doritos Bowl will feature the most famous gamers on the planet
competing in Call of Duty: Black Ops 4's all-new mode, Blackout,
following the highly-anticipated game's release on October
12. Blackout drops players into a last-player-standing Battle
Royale experience that is uniquely Call of Duty: Black Ops. Doritos
Bowl team captains for this first-of-its kind event will be four
battle royale fan favorite streamers: Ninja, Shroud, CouRage and
DrLupo. The all-new Call of Duty gameplay mode is currently
playable in the Blackout Private Beta on PlayStation 4, Xbox One
and PC.
"Doritos Bowl takes the brand's long history in gaming to new
heights and puts us front and center within the gaming community,"
said Leslie Vesper, senior director
of marketing, Frito-Lay North
America. "When you have names and partners like Doritos,
Twitch, and Ninja all joining forces, you know it's going to be an
epic event. We hope this will be something unlike anyone has ever
seen in gaming."
"I am very excited to be involved in Doritos Bowl; the event
should be really fun and I am quite interested to see how my team
will stack up against the squads that Ninja, DrLupo and CouRage
have put together," said Shroud. "Most importantly, I am pumped to
get hooked up with ridiculous amounts of Doritos ;)."
The event takes place at TwitchCon 2018, at the San Jose Convention Center in San Jose, Calif., and will be live-streamed on
Twitch around the globe. TwitchCon is a celebration of the many and
varied interests of the Twitch community, from game play and
design, to cosplay, fundraising, esports and more. Timing, full
competition structure and further details will be released next
month.
For more information about Doritos Bowl, visit DoritosBowl.com
and Doritos on Twitter, Facebook, Instagram and, of course,
Twitch.
About Doritos
Doritos believes there's boldness in everyone. We champion those
who are true to themselves, who live life fully engaged and take
bold action by stepping outside of their comfort zone and pushing
the limits. Doritos is one of the many brands that makes up
Frito-Lay North America, the
$14 billion convenient foods business
unit of PepsiCo (NASDAQ GS: PEP), which is headquartered in
Purchase, NY. Learn more about
Frito-Lay at the corporate website, http://www.fritolay.com/, the
Snack Chat blog, http://www.snacks.com/ and on Twitter at
http://www.twitter.com/fritolay.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion
times a day in more than 200 countries and territories around the
world. PepsiCo generated more than $63 billion in net revenue in 2017, driven
by a complementary food and beverage portfolio that includes
Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's
product portfolio includes a wide range of enjoyable foods and
beverages, including 22 brands that generate more than $1
billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our
fundamental belief that the success of our company is inextricably
linked to the sustainability of the world around us. We believe
that continuously improving the products we sell, operating
responsibly to protect our planet and empowering people around the
world enable PepsiCo to run a successful global company that
creates long-term value for society and our shareholders. For more
information, visit www.pepsico.com.
About Twitch
Twitch is the leading social video service and community for
gamers where tens of millions of people come together each day from
all over the globe to interact around live and on-demand content.
This includes watching, talking, and chatting about video games and
esports, as well as traditional sports, anime, music, the creative
arts, and other shared interests. Twitch also runs TwitchCon, the
annual convention for celebrating the Twitch community. For more
information about Twitch, visit our Press Center, Twitter feed
(#Twitch), and Blog.
About Blackout
A celebration of the Black Ops series, Blackout features
fan-favorite characters, weapons and iconic parts of classic maps,
all in the biggest map in Call of Duty: Black Ops history complete
with land, sea and air vehicles. Activision's Call of Duty: Black
Ops 4 is scheduled for release worldwide on Friday, October 12. Fans who have already
downloaded the recently completed Multiplayer Beta, or who have
since pre-ordered Call of Duty: Black Ops 4 at participating
retailers, will receive access to the Blackout Private Beta. Code
redemption and other Beta access information can be found at the
Activision Beta support site.
© 2018 Activision Publishing, Inc. ACTIVISION, CALL OF DUTY,
CALL OF DUTY BLACK OPS, and the shield logo are trademarks of
Activision Publishing, Inc. All other trademarks and trade names
are property of their respective owners.
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SOURCE Frito-Lay North
America