NEW YORK, Jan. 23, 2018 /PRNewswire-USNewswire/
-- DoSomething.org, the largest organization for young people
and social change announces "Feeding Better Futures" in partnership
with General Mills (NYSE: GIS). Feeding Better Futures looks to
address hunger relief and sustainable agriculture issues by
championing the ingenuity of today's youth. The new campaign
launches today with a PSA starring actress, AnnaSophia Robb, who steps into "The Anti-Food
Waste Kitchen" to show how thoughtful food consumption choices
today can solve food access issues now and in the future.
Today, 842 million — nearly 12 percent of the world's population
— struggle with hunger, including 13 million kids and teenagers in
America. By 2050, it is projected there will be 9.2 billion people
on the planet and recent estimates suggest food production will
need to increase by 70 percent to feed everyone. These alarming
facts are why DoSomething.org is activating it's over 5.6 Million
young members to help make a change.
"At DoSomething, we know that young people are more aware today
than ever before, and we also recognize how important it is for
young people to have a voice in the creation of long-lasting
change," said Aria Finger, CEO & Chief Old Person,
DoSomething.org. "We're thrilled to partner with General Mills for
the launch of Feeding Better Futures. Together we will empower
young innovators and encourage them to showcase new perspectives on
ways we can address the global issue of food security, starting in
their own backyards."
General Mills has been active in hunger relief and sustainable
agriculture for years, as a leader in promoting environmentally and
socially responsible practices across its supply chain, as well as
providing resources to food insecure communities. With the launch
of the General Mills Feeding Better Futures Scholar Program, the
company seeks to elevate the fresh thinking of today's young
innovators.
"General Mills' mission is to serve the world by making food
people love, and to do that for another 150 years, we must protect
the resources we all depend on," said Jerry
Lynch, chief sustainability officer for General Mills.
"We've seen it time after time, small steps lead to big ideas and
even bigger impact. We believe hunger is something we can solve for
— if we work together."
Actress and social activist AnnaSophia
Robb is supporting the initiative by filming a PSA.
Robb steps into the "Anti-Food Waste Kitchen" where she shows how
to use one simple ingredient in multiple ways. The fun video
encourages young people to think about how we consume foods and
offers solutions for how to repurpose food beyond the kitchen.
"Almost 13 million young people don't have access to the food
they need," says actress AnnaSophia
Robb. "I'm excited to be partnering with
DoSomething.org to build awareness around this topic and encourage
other young people to take action. It's my hope that through
Feeding Better Futures my generation can create real solutions that
can turn this issue around!"
Young people can sign up for the campaign at
Dosomething.org/food or by texting FOOD to 38383. Those who take a
photo of a food issue, upload it to the site, and suggest a
solution their community could use will be entered for the chance
to win a $5,000 scholarship from
DoSomething.org.
Young people also have the opportunity to amplify their impact
by applying for the General Mills Feeding Better Futures Scholars
Program, where they will be asked to share a short video that
explains a solution for an issue they have identified in one of two
categories: hunger relief and sustainable agriculture. A General
Mills panel of hunger relief and sustainability experts will review
the video submissions and select five finalists. From these five
finalists, General Mills will engage the public's help in selecting
a grand prize winner who will receive $50,000, as well as a mentorship with an industry
leader and the opportunity to share their program at the 2018 Aspen
Ideas Festival. The remaining four finalists will each be awarded
$10,000 each to grow their
programs.
For more information about the General Mills Feeding Better
Futures Scholars Program, visit www.feedingbetterfutures.com.
To view the PSA, click here.
About DoSomething.org
DoSomething.org is the largest
tech company exclusively for young people and social change. We're
activating 5.5 million young people (and counting!) to make
positive change, online and off, in every US area code and in over
131 countries. When you join DoSomething.org, you join something
bigger than yourself. You team up with the young people who have
clothed half of America's youth in homeless shelters. And cleaned
up 3.7 million cigarette butts from the streets. And run the
largest youth-led sports equipment drive in the world. And more!
You've got the power and the passion to make an impact -- we'll
help you get it done.
About General Mills
General Mills is a leading global
food company that serves the world by making food people love. Its
brands include Cheerios, Annie's, Yoplait,
Nature Valley, Fiber One, Haagen-Dazs,
Betty Crocker,
Pillsbury, Old El Paso, Wanchai Ferry, Yoki and more.
Headquartered in Minneapolis,
Minnesota, USA, General Mills generated fiscal 2017
consolidated net sales of U.S. $15.6
billion, as well as another U.S. $1.0
billion from its proportionate share of joint-venture net
sales.
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SOURCE DoSomething.org