NEW YORK, July 21, 2018 /PRNewswire-iReach/ -- As part of
their multi-faceted approach to optimizing a company's marketing
strategy and promoting financial growth, digital marketing agency
fishbat chimes in with important details on managing a YouTube
channel.
YouTube is by far the largest site for hosting video content and
has grown into a massive social network in its own right. Just like
other social media sites including Facebook, Instagram, and
Twitter, it's possible to promote a company on the platform through
traditional advertising tactics. However, building a company
YouTube channel is also a valuable way to stay connected with
current customers while getting products and services in front of
more potential buyers.
Below are some key tips on how to manage a YouTube channel for
the best possible company growth.
Prioritize Quality Content. Making a YouTube channel can
do wonders for a company's exposure, but it isn't worth the effort
if said business doesn't invest in putting together quality
content. While the primary motivator for the videos may be to drive
traffic to a specific product or service, the videos uploaded need
to be enjoyable and useful in their own right. Google's algorithms
are incredibly advanced, and YouTube videos are displayed to users
based on relevance and quality - just as with the company's popular
search engine.
Experiment with different content types such as entertainment
and educational videos to find the right balance for the company's
audience.
Practice Brand Storytelling. Rather than advertising a
product directly, uploading videos that fit in with the identity of
the company's brand can be a viable way to increase traffic to
their products. By creating videos that promote a lifestyle and
strong image around the company, it will be easier for customers to
relate to the product or service and imagine integrating it into
their lives.
The best company YouTube channels aren't filled with traditional
advertisements, rather they serve to promote their products through
entertaining and useful content with holistic placement of relevant
information.
Optimize Videos for Search. Just as search engine
optimization is necessary for websites to rank favorably on Google
searches, constructing titles and descriptions with keywords and
optimization in mind will go a long way toward getting a company's
videos exposed to a wider audience. Extensive keyword research or
employing the services of a marketing firm can go a long way toward
making company content stand out among the billions of videos
currently competing for views.
ABOUT FISHBAT
fishbat, New York digital
marketing agency, takes a holistic business approach to their
clients' digital marketing programs. The fishbat team understands
the importance of business principles just as well as the nuances
of the latest digital technologies. fishbat offers every digital
marketing service available from digital marketing research and
planning to brand development to website and asset creation through
social media management and search engine optimization programs -
all custom calibrated for both B2B and B2C businesses.
Media Contact: Scott
Darrohn, fishbat Media, 855-347-4228, press@fishbat.com
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SOURCE fishbat