Cyber Communications Inc. enhances BEYOND X advertising platform with Digital Element’s IP geolocation solution, NetAcuity ...
December 05 2017 - 7:00PM
Business Wire
Industry-leading IP geolocation technology
deployed to increase advertising performance.
Digital Element, the leading provider of IP geolocation
technology, today announced that Cyber Communications Inc. (CCI), a
Japanese based communications company, is taking its advertising
targeting to a new level by deploying NetAcuity Edge™ into its
BEYOND X advertising platform.
The BEYOND X advertising platform offers real-time bidding, a
private marketing place, and a data management platform for display
advertising. It uses data, audience profiling, targeting and
optimisation to offer digital display advertising services to
advertisers that significantly enhance campaign performance.
By incorporating NetAcuity Edge™ IP geolocation technology into
its advertising platform, CCI can now provide highly granular and
accurate location data to geotarget advertising and enhance
analytics. Additionally, location can be combined with other data
sets to enhance targeting capability and advertising effectiveness,
all while respecting the user’s right to privacy.
“We already had IP data incorporated into the BEYOND X platform.
However, after testing Digital Element’s NetAcuity Edge™ we found
it to be the most accurate IP geolocation data available. The
technology delivers a much higher level of granularity and reach,
which we need to meet our clients’ needs,” said Wataru Inai from
the BEYOND X Service Team, Technology Division of CCI. “We have
seen an uplift of 30% in IPs seen in our testing phase, and we are
looking forward to offering this superior data to our
clients.’’
Digital Element’s NetAcuity Edge™ combines traditional
infrastructure analysis with insight gleaned from a network of
global commercial partners to better map the internet. The result
is the most granular and accurate hyperlocal geotargeting solution
that maintains user anonymity and complies with the highest
standards of end-user privacy.
“Working with CCI is an exciting prospect and a fantastic
opportunity to further cement our place in the Japanese market,”
said Steve Sawyer, Vice President of International Strategy at
Digital Element. “It’s great to see clients such as CCI choosing
Digital Element over our competitors and – by utilising our highly
accurate IP geolocation data that has global coverage – they will
be able to help provide enhanced targeting to reach their client’s
audiences in more meaningful ways. We are looking forward to seeing
how the uplifts improve further for CCI as a result of choosing
Digital Element’s technology.”
CCI joins Digital Element’s portfolio of high-profile clients,
which includes: Audience One, Asahi Newspaper, Mainichi Newspapers,
Yomiuri Newspaper, Teads.tv, Crimtan, Rubicon Project, MediaMath,
Infectious Media, Webtrends, Adobe, Atlas, Facebook, Pinterest,
LinkedIn, Videology, YouView, BBC, Discovery Networks, Hubspot,
Adbrain, Adconion, Qubit Digital, VisualDNA, Ogilvy and many
others.
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About Digital Element
Since 1999, Digital Element has been providing global
geolocation data and services that bring anytime, anywhere
relevance and context to online initiatives — from desktops to
mobile devices. The company’s patented technology has been
certified and accredited to deliver real-time access to accurate
and reliable location intelligence without invading Internet users’
privacy. For nearly two decades, many of the world’s largest
websites, brands, security companies, ad networks, social media
platforms and mobile publishers have trusted Digital Element’s
technology to target advertising, localize content, enhance
analytics, and manage content rights as well as detect and prevent
fraud.
Visit www.digitalelement.com for more information on how to
bring the power of location to the online world. Follow us on
LinkedIn and Twitter @DigitalElement then like us on Facebook.
Headquartered in Atlanta and London, Digital Element is a
division of Digital Envoy Inc.
About CCI
Cyber Communications Inc. (CCI) is a total interactive marketing
company, serving more than 500 advertising agencies, including
Dentsu, the largest advertising agency in Japan, and ADK, an
affiliated company of the WPP Group, one of the world’s largest
communications companies, and it has a network of more than 500
publishers, including Facebook, Twitter, Apple, and Yahoo
Japan.
Visit www.cci.co.jp for more information.
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Press ContactNaomi Whittome, GingerMay
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