SHANGHAI, March 23, 2018 /PRNewswire/ -- As the
largest online travel agent in Asia and the second largest in the world,
Ctrip partnered up with World Wide Fund for Nature (WWF) to support
"Earth Hour," a worldwide movement
aimed at encouraging individuals, communities, and businesses to
turn off non-essential electric lights for one hour, from
8:30 to 9:30 pm on a specific day
towards the end of March.
Held in Beijing, this year
marks the Tenth Anniversary of Earth Hour in China. Unlike previous years, 2018's Earth
Hour "60+" logo strengthens the need to commit to change beyond
that one hour. From raising greater environmental awareness to
acknowledging the importance of lowering emission reduction and
ensuring energy conservation, Ctrip continues to work with WWF to
promote environmental protection and sustainability, especially in
the travel sphere.
Ctrip is an active advocate for responsible and smart travel,
one that is not only sustainable but also eco-friendly. This is
more crucial than ever as Chinese tourism is already in a zone of
rapid growth. Ctrip's effort in promoting the "Earth Hour"
Initiative was evident through using both online and offline
channels. All Ctrip stores across the country turned off their
lights during the hour and free travel supplies were handed out at
the event to reduce waste. Ctrip users are provided with a digital
space to learn more about green travel on the APP. Furthermore,
more than a dozen of Ctrip's hotel partners joined the 60+
Initiative through giving guests reward points if they bring their
own toiletries and supplies. Through joint efforts, we can all be
responsible travelers.
Guided by the concept of social responsibility, Ctrip has always
been actively involved in environmental education and protection.
In 2008, Ctrip introduced a large-scale carbon offset program where
members can exchange their Ctrip points to plant trees. In addition
to the Ctrip Forest in Inner Mongolia's Alxa League, a total of
631,300 trees have so far been planted by Ctrip.
Commenting on this year's Earth Hour, a Ctrip spokesperson said,
"Ctrip will continue to collaborate with WWF and all of our travel
partners to promote a greener way to travel through both online and
offline channels. We can do more for the earth and are committed to
changes beyond that one hour."
About Ctrip.com International, Ltd.
Ctrip.com International, Ltd. is a leading travel service
provider of accommodation reservation, transportation ticketing,
packaged tours and corporate travel management in China. It is
the largest online consolidator of accommodations and
transportation tickets in China in terms of transaction
volume. Ctrip enables business and leisure travelers to make
informed and cost-effective bookings by aggregating comprehensive
travel related information and offering its services through an
advanced transaction and service platform consisting of its mobile
apps, Internet websites and centralized, toll-free, 24-hour
customer service center. Ctrip also helps customers book vacation
packages and guided tours. In addition, through its corporate
travel management services, Ctrip helps corporate clients
effectively manage their travel requirements. Since its inception
in 1999, Ctrip has experienced substantial growth and become one of
the best-known travel brands in China.
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SOURCE Ctrip.com International Ltd.