Canopy Rivers to invest CAD $5 million in premium media and lifestyle
brand
SAINT JOHN, NB, April 17, 2018 /PRNewswire/ - Civilized
Worldwide Inc. ("Civilized"), is pleased to announce that it has
executed a strategic investment and collaboration agreement with
Canopy Rivers Corporation ("Canopy Rivers"), an affiliated
strategic investment partner of Canopy Growth Corporation ("Canopy
Growth") (TSX: WEED).
Pursuant to the agreement, Canopy Rivers will invest CAD
$5 million in Civilized via a
convertible debenture and the companies will work together on
various online, media and event mandates relating to the cannabis
industry.
"Civilized lives at the intersection of modern media and
cannabis," said Mark Zekulin,
President of Canopy Growth. "They have a premium digital audience
throughout North America and have
established an events platform where individuals and industry can
communicate and work together as we continue to educate
stakeholders and evolve the global perception of cannabis."
Civilized is aggressively implementing its monetization strategy
across its three platforms:
- Civilized.life: a sophisticated news and entertainment
website that reaches 2 million unique visitors per month throughout
North America;
- Civilized Studios: a multi-platform video content
network curating, publishing and producing broadcast-quality video
and original content pertaining to the all things cannabis;
- Civilized Events: a platform to provide exclusive
branded experiences for both the cannabis industry and consumers –
from intimate dinner parties with industry executives and opinion
leaders, to large-scale events such as the first-ever World
Cannabis Congress to take place in Saint
John, New Brunswick June 10-12,
2018 (www.worldcannabiscongress.com).
"As growth and innovation continue to accelerate in the global
cannabis industry, attractive opportunities extend well beyond
cultivating, processing and distributing cannabis-derived products
and formulations," said Sean
McNulty, Co-Founder of Canopy Rivers. "This investment and
partnership with Civilized is a welcomed addition to our portfolio,
and we believe that collaborating with a leading media and events
company will help increase the visibility of the Canopy Rivers
platform and is complementary with our ongoing mission to change
the global cannabis narrative."
Civilized has steadily grown its media presence and brand across
North America since launching in
2015. "This is a game-changing partnership for Civilized," says
Derek Riedle, CEO and Publisher of
Civilized. "No other industry has the high growth potential of
cannabis, and we believe that high-quality media can help
accelerate the development of this industry by sharing stories,
ideas and information that's been more or less forbidden for the
better part of a century. We're on a path to grow our
multi-platform networks and I'm thrilled we are able to partner
with Canopy Rivers, a leading and respected group of investment
professionals and affiliate of the largest cannabis company in the
world."
About Civilized Worldwide Inc.:
Founded in
2015, with offices in New
Brunswick and California,
Civilized is a premium media and lifestyle brand that embraces and
highlights modern cannabis culture, reflecting the millions of
motivated, productive adults who choose to enjoy cannabis as part
of a balanced lifestyle, but don't define themselves by it.
Reaching 2+ million unique visitors per month, North America-wide, Civilized produces
engaging content for and about people who enjoy cannabis
responsibly. For more information, visit: www.civilized.life
About Canopy Rivers:
Canopy Rivers is a unique
investment and operating platform structured to pursue investment
opportunities in the emerging global cannabis sector. Canopy Rivers
works collaboratively with Canopy Growth to identify strategic
counterparties seeking financial and/or operating support and
affiliation with the Canopy Growth group of companies. The result
is an eco-system of complementary and best-in-class cannabis
operating companies that is representative of all the various
niches in this newly developing cannabis economy. As the portfolio
continues to develop, constituents benefit from opportunities to
join forces with Canopy Growth and each other, resulting in an
ideal environment for innovation, synergy and value creation for
Canopy Rivers, Canopy Growth and the entire eco-system of portfolio
companies.
About Canopy Growth Corporation:
Canopy Growth is a
world-leading diversified cannabis and hemp company, offering
distinct brands and curated cannabis varieties in dried, oil and
Softgel capsule forms. From product and process innovation to
market execution, Canopy Growth is driven by a passion for
leadership and a commitment to building a world-class cannabis
company one product, site and country at a time.
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SOURCE Civilized Worldwide Inc. (Civilized)