ATLANTA, June 19, 2017 /PRNewswire/ -- Cinnabon is
kicking off summer with a new line-up of five decadent blended
beverages – Chillattas! The ultra-creamy frozen drinks provide a
sweet escape for consumers when they need to take a moment to just
"chill" and enjoy. The beloved brand has reimagined several of its
classic flavors, making them creamier and more indulgent than ever,
including: Signature Cinnamon Roll, Strawberries & Cream, OREO®
Cookies & Cream, and Double Chocolate Mocha, made with heavenly
Ghirardelli® Chocolate. Cinnabon has also added the seasonal
favorite Peaches & Cream to the collection for summer.
Chillattas are the perfect on-the-go treat to chill down a hot
summer scorcher. They are the ultimate indulgence with bursts of
delectable flavors in every sip. Each beverage is special from top
to bottom, with standout features in each variety such as chunks of
OREO® cookies, layers of real fruit pieces, and swirls of
Ghirardelli chocolate. The Signature Cinnamon Roll Chillatta is the
real star of the collection, featuring everything guests love about
the Classic Roll but in a satisfyingly cool delivery. This Bon in a
cup even features a full BonBites™ garnish piled high atop a
mountain of whipped cream!
"We're so excited to welcome the start of summer with a new line
of Chillattas," said Jill Thomas,
vice president of global marketing. "While we'll always be renowned
for our one-of-a-kind cinnamon rolls, our signature Chillattas
provide us a new and exciting opportunity to make our mark in the
world of beverages. We're thrilled to deliver the same superior
quality and irresistible flavors that everyone loves and expects
from Cinnabon into a cold, sippable, portable
treat."
Cinnabon is celebrating the arrival of these new Chillatta™
flavors with a series of fun, interactive activities across their
digital platforms. In fact, the brand plans to freeze their website
today, June 19, to show fans just how
"cool" Chillattas can be. For one day only (June 19), fans can visit Cinnabon.com, to
virtually scrape the icy frost off their computer screen using
their mouse or finger (on a mobile device) for a chance to reveal
amazing prizes, like BOGO Chillattas, awesome Cinnabon swag, or
FREE Cinnabon for a year! On Facebook, Cinnabon followers can take
the "What's Your Flavor?" personality quiz to reveal their
individual "Chillatta essence".
Some of Twitter and Instagram's "coolest" influencers are also
onboard to help ring in summer with Cinnabon. Each superfan will be
assigned a Chillatta flavor based on their unique personality and
will encourage their followers to vote for their respective flavor
to let Cinnabon know which is best. All are welcome to follow
#ChillattaChallange on social to vote for the chilliest flavor of
the summer and let Cinnabon know their favorite!
Can't decide which flavor is best until you try them all? Guests
can visit their local bakery to get their hands on these decadent
drinks. The Signature Cinnamon Roll is available in 16oz, and 24oz
serving sizes at a suggested retail price of $4.49, and $5.29,
respectively. The remaining four flavors are sold at a suggested
price of $3.99 for the 16oz and
$4.79 for the 24oz
beverage.
For more details on the new Chillattas and to stay connected to
all things Cinnabon, follow the brand on Twitter and Instagram at
@Cinnabon, like it on Facebook at www.facebook.com/Cinnabon, follow
on Snapchat at TheRealCinnabon, or visit
Cinnabon.com.
About Cinnabon®
Founded in Seattle in 1985 and now based in Atlanta, Cinnabon is the market leader among
cinnamon roll bakeries. The company serves fresh, aromatic,
oven-hot cinnamon rolls, as well as a variety of other baked goods
and specialty beverages. Cinnabon® currently operates over 1,200
franchised locations worldwide, primarily in high traffic venues
such as shopping malls, airports, train stations, travel plazas,
entertainment centers and military establishments. Cinnabon® is
also a multi-channel licensor, partnering with other companies to
provide over 80 brand licensed products at foodservice and retail
venues. Visit www.Cinnabon.com for more information, follow on
Twitter @Cinnabon or become a Facebook fan
at www.facebook.com/Cinnabon.
Media Contact:
Megan
Hollett
megan.hollett@finnpartners.com
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SOURCE Cinnabon