DENVER, Aug. 20, 2018 /PRNewswire/ -- Chipotle Mexican
Grill (NYSE: CMG) is kicking the school year off right,
serving the most burritos and bowls they ever have in one weekend.
Driven by Saturday's back-to-school BOGO offer, the company saw the
busiest weekend in the company's history, and had the most entrees
served on a Saturday with chart-topping demand for burritos and
bowls.
"We already knew Chipotle was a fan-favorite among students of
all ages, but the demand we saw this weekend was staggering," said
Chris Brandt, chief marketing
officer at Chipotle. "Strong redemptions across both digital and
in-restaurant orders is a testament to customers' desire for real
ingredients, real cooking and real flavor – and we were happy to
please their palates as we round out the summer and head into a new
school year."
Out of 1.9 million entrees served, chicken bowls were the most
frequently ordered menu item on Saturday. Additionally, more than
600,000 portions of guacamole were served and employees across the
country smashed 256,000 pounds of avocados. The promotion was
highly popular among college students, with restaurant locations in
university towns showing the strongest week-over-week increases.
Demand among college students was strongest at locations serving
Penn State University, Central Michigan University and the University of Missouri.
This weekend's success comes on the heels of an already strong
summer of promotions for Chipotle. The company had its highest
recorded digital sales day in company history on National Avocado
Day, and experienced almost a 700 percent increase in delivery
orders during a promotion to celebrate the expanding, and ongoing,
partnership with DoorDash, which ensures that Chipotle fans can get
the food they love quickly and easily, whether that's in-restaurant
or online.
ABOUT CHIPOTLE
Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better
world by serving responsibly sourced, classically-cooked, real food
with wholesome ingredients without added colors, flavors or other
additives. Chipotle had more than 2,450 restaurants as of
June 30, 2018 in the United States, Canada, the United
Kingdom, France and
Germany and is the only restaurant
company of its size that owns and operates all its restaurants.
With more than 70,000 employees passionate about providing a great
guest experience, Chipotle is a longtime leader and innovator in
the food industry. Chipotle is committed to making its food more
accessible to everyone while continuing to be a brand with a
demonstrated purpose as it leads the way in digital, technology and
sustainable business practices. Steve
Ells, founder and executive chairman, first opened Chipotle
starting with a single restaurant in Denver, Colorado in 1993. For more information
or to place an order online, visit WWW.CHIPOTLE.COM.
View original content with
multimedia:http://www.prnewswire.com/news-releases/chipotles-back-to-school-bogo-deal-earns-an-a-300699703.html
SOURCE Chipotle Mexican Grill