CARLSBAD, Calif., Jan. 23, 2018 /PRNewswire/ -- Callaway Golf
Company (NYSE: ELY), golf's #1 brand in total hard goods and a
leading innovator in golf equipment and technology, today announced
it will launch new Chrome Soft and Chrome Soft X Golf Balls. These
golf balls will be available at retailers nationwide on
February 16, and both will be offered
in the Company's popular Truvis line (also available on
February 16).
Chrome Soft Golf Balls combine Tour-proven performance with
unparalleled feel and exceptional mis-hit forgiveness. One of
several new features, a Graphene-infused Dual Soft Fast Core has a
larger inner core to maximize compression energy while a)
minimizing driver-spin and b) promoting high launch for long
distance.
"We've innovated at every layer, starting with our
groundbreaking new Graphene Dual SoftFast Core," said Dr.
Alan Hocknell, SVP, R&D,
Callaway Golf. "The result is an extremely fast and soft-feeling
ball that promotes high-launch and low spin off the tee for long
distance, and incredible shot-stopping spin around the green."
The Chrome Soft golf balls have helped establish Callaway as the
fastest growing major equipment company in the golf ball category
since 2013.
Key Features:
Fast Ball Speeds & Low Spin Off The Driver
New Graphene-infused Dual Soft Fast Core with a new, larger inner
core maximizes compression energy while minimizing driver-spin and
promoting high launch for long distance.
Distance & Control Through The Bag
Premium dual-core construction promotes more distance off of your
longer clubs, and more control off of mid-irons, short-irons and
wedges.
Pinpoint Greenside Control
Thin ultra-soft Tour Urethane Cover feels fantastic and generates
shot-controlling, stroke-saving spin on pitches and chips.
Ultra-Soft Feel
The fast SubMantle, soft Tour Urethane Cover, and low compression
core combine for unparalleled feel.
Forgiveness
Softer golf balls compress easier on off center hits for incredible
distance all over the face.
"After introducing the original Chrome Soft ball in 2015 with a
core technology that broke the soft and fast paradigm, we've
established an incredible trend toward this type of ball on both
Tour and among amateur golfers," said Jason
Finley, Director, Product & Brand Management, Golf
Balls, Callaway Golf Company.
Key Info and Pricing
US Retail date: February 16, 2018
Pricing: $44.99
For more information, visit
http://callawaygolf.com/chromesoft2018
About Callaway Golf
Through an unwavering commitment to innovation, Callaway Golf
Company (NYSE: ELY) creates products designed to make
every golfer a better golfer. Callaway Golf Company
manufactures and sells golf clubs and golf balls, and sells bags,
accessories and apparel in the golf and lifestyle categories, under
the Callaway Golf®, Odyssey®, OGIO® and TravisMathew® brands
worldwide. For more information please
visit www.callawaygolf.com, www.odysseygolf.com, www.ogio.com,
and www.travismathew.com.
CONTACTS:
Scott
Goryl
Callaway Golf Company
Scott.Goryl@callawaygolf.com
Jeff Newton
Callaway Golf Company
Jeff.Newton@CallawayGolf.com
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SOURCE Callaway Golf