LAWRENCE, Kan., Feb. 20, 2018 /PRNewswire/ -- Callahan Creek, a brand strategy and digital
marketing agency, adds Cicis to its client roster after winning a
highly competitive national review.
Cicis, the pizza buffet restaurant with more than 430 locations
across the U.S., has implemented a brand revitalization and
experienced steady sales growth over the past several years. As
Cicis agency of record, Callahan
Creek will lead the integrated channel strategies including
front-end data intelligence, paid media, search, digital and social
content and analytics.
Cicis CMO Billie Jo Waara said Callahan
Creek differentiated itself from other agencies throughout
the review by leveraging its propriety Intelligence Platform™,
which is built on front-end data analysis to uncover untapped media
efficiencies and business growth opportunities.
"As we continue moving our business forward, we are investing in
and implementing forward-thinking strategies that will provide
measurable results for the brand and our strategic partners," Waara
said. "During the pitch process, Callahan
Creek proved to be the right partner by demonstrating an
approach that evolves and aligns with where our business needs to
go."
Callahan Creek CEO Chris Marshall
says his agency is unique in that it uses data driven insights to
uncover unexpected opportunities, where most organizations use
analytics after a campaign is finished to evaluate
effectiveness.
"We are on the forefront of data innovation and its ability to
empower more focused marketing strategies," Marshall said.
"This approach is already yielding results for Cicis that will only
become richer, deeper and more impactful as our partnership
continues. The relationship is off to a great start."
About Callahan
Creek
Callahan Creek
is a brand strategy and digital marketing agency. Founded in 1982,
Callahan is located in Lawrence,
Kansas, with satellite offices in Rancho Dominguez, California and Plano, Texas. Clients include Cicis, Elevate
Pet Nutrition, Eli Lilly's Elanco Animal Health, Sprint, Toyota
Motor North America, Midwest Grain Products and Westar Energy.
About Cicis
Founded in 1983, Irving, Texas-based Cicis invented the
Unlimited Pizza Buffet concept, offering guests a wide variety of
pizzas, including stuffed crust, traditional and flatbreads, along
with pastas, salads and desserts for dine-in, carry-out and
catering. With more than 430 restaurants in 32 states, Cicis has
been ranked by Technomic as No. 1 in "most craveable pizza chains,"
and Entrepreneur recognized Cicis on its Franchise 500 list in
2015. For more information about Cicis, visit cicis.com or
Facebook.com/cicis.
Media Contact:
Chris
Marshall
785 838 4774
cmarshall@callahancreek.com
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SOURCE Callahan Creek