Brave Bison Group PLC (BBSN) - New APAC General Manager - Caroline Troman
February 20 2018 - 5:24AM
ADVFN NewsWire
Brave Bison Group
plc
("Brave
Bison" or "the Group")
Appoints Caroline Troman as new APAC
General Manager
Brave Bison Group plc (AIM: BBSN), the social video
company, has appointed Caroline Troman as APAC General Manager.
Working closely with the EMEA office based in London, Caroline will
lead Brave Bison's rapidly growing Singapore office servicing this
high-growth region.
Her appointment follows swiftly on the back of
the appointment of Matthew Crescenzo as APAC Creative Lead. It is
in line with the Group's strategy to leverage the strong
opportunity this region holds for social video, given that ad spend
in Asia-Pacific is projected to climb by USD$30bn (£23.5bn) between
2016 and 2019, accounting for 33.4% of the global figure by
2019*.
Brave Bison's APAC team offers strategy and
origination of content directly to brands and has recently created
and delivered campaigns for clients such as Johnson & Johnson,
All Nippon Airways and P&G beauty brand SKii.
Caroline joins from AOL Platforms where she was
Commercial Director, APAC. Having worked in leading roles within
blue-chip digital businesses for over 15 years, Caroline's
expertise spans strategic consultancy, business development and
leading key global accounts. She has an impressive regional
network, having lived and worked in the APAC region since 2014.
Previous to this, Caroline led sales teams at Yahoo and Microsoft
Advertising.
Claire Hungate, CEO at Brave Bison,
commented: "I am delighted that Caroline
is joining our excellent APAC team, bringing a wealth of experience
in running and growing digital businesses. As one of the few
regions where ad spend continues to grow, APAC is a key target for
our social video strategy, origination and distribution
model."
Caroline Troman commented: "As an owner, producer
and distributor of content, Brave Bison holds a unique position
within the social landscape. This, combined with the opportunity
for growth in APAC and the ambitious vision of the company, created
a compelling proposition that was impossible to turn
down."
* ExchangeWire, June 2017
For further information, contact:
Brave Bison Group plc jack.bates@bravebison.io
Jack Bates, Communications Manager
Stockdale Securities Tel: 020 7601
6100
Richard Johnson / Andy Crossley
Redleaf Communications PR Tel: 020 3757
6880
Elisabeth Cowell / Alina Haritonova bravebison@redleafpr.com
About Brave Bison
Brave Bison is a social video company, proudly
working with some of the biggest brands and most followed YouTube
and Facebook talent in the world. Clients include P&G, Shell,
PGA Tour, Paramount and Google.
Brave Bison makes it simple for content owners,
creators, brands, publishers, and platforms to unlock the value of
online video, whether on a licensed, ad-funded, direct to consumer
or paid placement basis.
The business is based in two regions: Europe,
with headquarters in London and APAC, with offices in
Singapore.
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